MTIV: Process, Inspiration and Practice for the New Media Designer (Voices That Matter) (Paperback)

by Hillman Curtis (Author)

Editorial Reviews

Amazon.com Review
With his first book, Flash Web Design, Hillman Curtis quickly earned Flash guru status, and deservedly so. Like the coolest mentor one could ever hope to find, he struck a chord with his audience by sharing not just the nuts and bolts behind his Flash creations, but his ideas on good design methodology.

MTIV expands on that. Here he shares his respect and excitement for new media, gives a blueprint for design challenges of all types, taps into the myriad visual and literary inspirations that fuel his imagination, and shows readers how to get past their own moments of "designer’s block."

Curtis is a fine storyteller. He takes anecdotes of coffee breaks, book tour lectures, work, life, and art, and weaves them around design maxims. For every morsel of advice, there are three or four personal stories that illustrate how he arrived at it and puts it to use. He shows how books, movies, print ads--just about anything--can be used in the search for creative solutions.

The seven steps in "Process" compose the bulk of the book. These are the exact steps Curtis’s design team applies to each project. Without giving too much away, they are Listen, Unite, Theme, Concept, Filter, Justify, and Eat the Audience. (Well, you’ll just have to get the book to find out about that last one.)

In "Inspiration," we learn that Curtis draws from Hemingway, Mies van der Rohe, Sidney Lumet, David Mamet, Leonard Cohen, Mark Rothko, and Joseph Müller-Brockman, among others. And the book finishes with a bang in the third chapter, "Practice," a collection of helpful tips in typography, color theory, XML, grids, and much more, from experts like Joseph Lowery (author of the Dreamweaver Bible) and usability authority Steve Krug.

MTIV is not just an easy read, it’s fun, warm, encouraging, and, yes, inspiring. A self-taught artist, Curtis has made MTIV the perfect Boy Scout manual for those who have stumbled on design as a new career or just languished through too many uninspired afternoons in front of the computer. --Angelynn Grant

Product Description

MTIV (Making the Invisible Visible) is an indispensable guide for the new age of media design. This book is about HOW to achieve the results that bring in profits and make you a better designer. This beautifully written and designed book unveils the methods behind Hillman Curtis' phenomenal success as a new media designer. In well-crafted narrative and instructional form, Hillman outlines his systematic approach for working with clients to develop clear, cogent, and creative communication - three "musts" for successful design.

Through trial and error, Hillman and his company honed a seven-step process for creating concepts, and developing and designing new media. Often overlooked or unknown by designers, the methods in this book are distilled from years of experience and enhanced by Hillman's years as a leader in the design field. Divided into three parts - "Process," "Inspiration," and "Practice" - the book offers a practical methodology for successful artistic and professional work and also offers technical advice for translating this to the web (color, XML, streaming media, and other topics are discussed). Written with a subtle sense of humor and narration that really flows, this book is a joy to read, with great advice that helps designers with their own design work.

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Product Details

• Paperback: 240 pages
• Publisher: New Riders; illustrated edition edition (June 10, 2002)
• Language: English
• ISBN-10: 0735711658
• ISBN-13: 978-0735711655
• Product Dimensions: 10 x 8 x 0.6 inches
• Shipping Weight: 1.4 pounds (View shipping rates and policies)
• Average Customer Review: 4.1 out of 5 stars See all reviews (32 customer reviews)
• Amazon.com Sales Rank: #228,460 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

13 of 13 people found the following review helpful:

5.0 out of 5 stars Thoughtful, timely material for anyone in design biz.., May 2, 2003

By	Shashank Tripathi (Gadabout) - See all my reviews (TOP 500 REVIEWER)    (REAL NAME)

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Hillam Curtis, veritable Flash mavens as they are, show less interest in spewing out a snazzy graphic-design treatise or a 'Web Graphics for The Rest of Us' series of tips stash on how to make your designs ooze sex appeal.

They offer instead a rather refreshing and long overdue thoughtpiece on 'New Media' design that is not confined to the web. Our world has obviously chugged along since the days of whimsical DHTML and the other Nielsenesque extreme of prosaic "usability for everything", and we now have truly new mediums, modern technologies that need increasingly intelligent designing for.

This book presents some of the most practical, common-sensical ideologies to deal with such new-fangled challenges. Several philosophical elements of creative design are discussed, and while such rhetoric may not be everyone's bag, the writing is real-worldly and intuitive enough to be engrossing.

What makes it an outstanding book though is the smart undercurrent of design as an art of 'problem solving', with its primary agenda of identifying and meeting goals that target users expect from the medium they interact with.

You won't find tips, techniques and code snippets here except when inevitable to illustrate an idea. When we discuss color for instance, we talk about the affective influences of colour on people, not Pantene decimals or the spokes of a colour wheel. Discussing typography is not about quaint typefaces or font sizes but about leading the reader into the information, aiding and facilitating communication. The illustrations are fresh, exciting and for anyone related to design, veritably inspiring.

Is this required reading in graphic design courses yet? It should be. It certainly could be. A highly recommended reading for anyone in the business of design.

12 of 14 people found the following review helpful:

4.0 out of 5 stars "Process" Alone Worth the Cost of the Book., June 15, 2002

By	"karlpeter3" (Australia) - See all my reviews

In the dim dark early days of the Web a then unknown author combined personal anecdote, design insights, HTML code, layout tips and website samples into a unique book that became a bestseller over the course of two printings.

That book was David Siegel's Creating Killer Web Sites, and Hillman Curtis' MTIV is an admirable successor to the first Web bestseller. MTIV does not contain quite the same mix of stuff as its predecessor, and that's a good thing, as the Web and our understanding of it has changed since Siegel's time. Foremost is the fact that Flash has now assumed an importance that plain vanilla HTML once held.

Curtis the Flasher of Renown.
Hillman Curtis is one of the best and most famous Flashers on the planet. He is the Flash designer who first started using the term motion graphics for what he was doing in the early days of Flash, and he is the first Flash author I've read who emphasizes story, story, story as the motivation and prime mover of what he does. In fact he is possibly the first well-known and well-respected designer who has had the guts to come out and say such a thing.

In a rerun of the legend of the blind men and the elephant, people have perceived the Web as they want to, based on personal interests. Hence technologists seeing it as a technology problem, IT (IS, for North American readers) specialists see it as an IT solution, programmers assuming it is a programming exercise, traditional graphic designers seeing websites as a collection of pages like those in a book, and corporate marketing communications types treating websites as online brochures.

They are all partially right. Websites can be some or all of these things, but the Web itself is about communication and storytelling. In its short history few people have perceived this fact, and even fewer have pointed it out in public. Bravo Hillman.

Putting It Into Perspective.
Put it all into perspective, place the web and the Internet up there alongside all the other new communications technologies that came before them, consider what they're all there for and it becomes dead obvious - storytelling. Myths, legends, cave paintings, the written word, telegraph, telephone, radio and TV, and the digital media - they exist for the transmission of tales.

MTIV reminds us of that fact and more. Its subtitle is Process, Inspiration and Practice. In the Inspiration section Curtis shares some of the works by artists works in non-digital media that inspire him, and in Process he explains the practices that have made his firm such a success - Listen, Unite, Theme, Concept, Eat The Audience (you have to read to understand it), Filter and Justify. What he shares in Process is enough to justify the cost of the book.

In Practice Curtis hands the story over to some guest experts for the telling, and they include Steve Krug on usability, Jeff Southard on XML, The Rooster Design Group (the book's designers) on print, Leatrice Eiseman on color, and Ellen Shapiro on grids. All good stuff and worthy, but I have more of the same in many other books.

Let's Improve The Naming Of The Parts.
I like that Curtis calls himself a New Media Designer and to what he does as New Media Design. Paradoxically, although New Media Designer is as ambiguous as competing terms like Multimedia Designer, Interactive Designer, or plain old Digital Designer, the former is more open and allows for endless possibilities.

The Web itself keeps changing. Digital technology continues to evolve. The roles that New Media Designers take on will continue to mutate. Hillman Curtis himself has designed for other media including print, directed and designed video projects, and created all kinds of marketing and advertising products, as well as the things you'd expect an innovative Flash expert to have done, all under the name New Media Designer.

I think we should all follow Curtis' lead, and be done with inventing new titles for what we do. New Media Designer is good enough for me. So are Hillman Curtis' processes as a designer, and I will be adding his personal inspirations to my own...

6 of 6 people found the following review helpful:

5.0 out of 5 stars a must have for any design library, August 5, 2002

By	Natalie (San Francisco, CA United States) - See all my reviews

if you find yourself in a design rut lately, pick up this book! not only did this book inspire me, it reminded me of why i chose to be an interactive designer in the first place. i always love reading how other designers get their doses of inspiration, and this book not only helps you go "behind the scenes" of a talented designer, but it also focuses in on key design principles from different design mediums such as print, motion graphics and video. it's definitely motivated me to start working on motion graphics projects again!