Managing Enterprise Content: A Unified Content Strategy (Voices That Matter) (Paperback)

by Ann Rockley (Author) "Content management has become a hot topic as organizations have struggled to manage their content..." (more)
Key Phrases: unified content strategy, derivative reuse, ask vendors the following questions, Normal Body, Deliverables Refer, Product Desc (more...)

Editorial Reviews

Product Description

Today's businesses are overwhelmed with the need to create more content, faster, cutomized for more customers, and for more media than ever before. Managing Enterprise Content: A Unified Content Strategy provides the concepts, strategies, guidelines, processes, and technological options that will prepare enterprise content managers and authors to meet the increasing demands of creating, managing, and distributing content.

Author Ann Rockley, along with the Rockley Group team, provides techniques that will help you define your content management requirements, build your vision, design your content architecture, pick the right tools, and overcome the hurdles of managing enterprise content. This book will help you visualize the broad spectrum of enterprise content, the requirements for effectively creating, managing, and delivering content, and the value of developing a unified content strategy for your organization.

From the Back Cover
Today's businesses are overwhelmed with the need to create more content, faster, cutomized for more customers, and for more media than ever before. Managing Enterprise Content: A Unified Content Strategy provides the concepts, strategies, guidelines, processes, and technological options that will prepare enterprise content managers and authors to meet the increasing demands of creating, managing, and distributing content.

Author Ann Rockley, along with the Rockley Group team, provides techniques that will help you define your content management requirements, build your vision, design your content architecture, pick the right tools, and overcome the hurdles of managing enterprise content. This book will help you visualize the broad spectrum of enterprise content, the requirements for effectively creating, managing, and delivering content, and the value of developing a unified content strategy for your organization.

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Product Details

• Paperback: 592 pages
• Publisher: New Riders Press; 1 edition (October 27, 2002)
• Language: English
• ISBN-10: 0735713065
• ISBN-13: 978-0735713062
• Product Dimensions: 8.9 x 7 x 1.2 inches
• Shipping Weight: 2 pounds (View shipping rates and policies)
• Average Customer Review: 4.5 out of 5 stars See all reviews (22 customer reviews)
• Amazon.com Sales Rank: #128,175 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

46 of 47 people found the following review helpful:

2.0 out of 5 stars Misleading title...really unifed content creation, November 26, 2003

By	"davidwwright" (Eagle, ID United States) - See all my reviews

I was disappointed that the book was really focused on how to create reusable elements that go into product information such as data sheets, marketing collateral, technical support, etc. It focused on auditing the content, finding the reusability elements across departments, then designing an appropriate hierarchy on top of a content management system. It assumed that content drives the information architecture when in most applications it is the business processes that drive the architecture. It ignored the majority of enterprise content like email, word docs, design specs, forms, etc. that make up the real information content of the enterprise.

If you are someone who creates lots of documentation deliverables in paper, electronic and web formats and need to get costs under control, this is probably a good book. If you are considering a Content Management System to better manage a number of business processes and all the documents that make them go, this is a poor choice for those efforts.

22 of 23 people found the following review helpful:

3.0 out of 5 stars Authoritative Study in Content Mgt but Reads like a Thesis, March 10, 2003

By	JW "casting first stone" (USA) - See all my reviews

Managing Enterprise Content covers content management strategies from A to Z. It is an authoritative guide on the subject. With that stated, this book assumes the readers have very little knowledge in content management. It is written into 6 parts and follows a "unified" content strategy approach. It initially describes the pitfalls within content management, namely content silos.

As an architect for content management systems, I have a vested interest with increasing my experiences and knowledge in content management. It would have been nice to see real life examples and situations throughout this book. Chapter 10 did provide some mocked up scenerios for content design. Furthermore, the writing style was too dry. Without the real life examples, it was more like the theory of enterprise content management.

It's an excellent study in content management, but I prefer a first person writing style and some solid real life examples.

10 of 10 people found the following review helpful:

4.0 out of 5 stars Should be required reading for all content creators, January 29, 2003

By A Customer

Managing Enterprise Content: A Unified Content Strategy delivers on the title's promise--it provides a solid overview of content management including analysis, design, development, implementation, tool selection, and maintenance. The book is strongest in addressing big-picture issues--calculating a return on investment (ROI) for a project, what questions to ask in information modeling, and how to make a transition into content management.

The introductory chapters describe the basic content-management challenge--ensuring that content is consistent and accurate across an enterprise. Rockley et al. do an excellent job of describing typical departmental content "silos," where content is hoarded by each department and little or no reuse occurs. They describe how reuse can break down the silos, reduce the amount of content creation that needs to occur, and ensure that content is consistent across the enterprise. The chapter that describes how to calculate ROI on a content-management strategy is particularly strong. Several examples show the factors that go into such an analysis, and most readers will be able to perform their own assessments based on the examples provided.

In Part II, the book describes how to analyze an existing workflow and determine how best to establish a content-management strategy that replaces or modifies the current workflow. This is interesting reading, but suffers from a lack of illustrations. Many of the workflow proposals are outlined in lengthy, difficult-to-follow tables; they would have been much more effective with accompanying illustrations.

Part III focuses on design of an enterprise content-management system. There is good information here about information modeling, metadata, and the like, and this part will provide a useful overview to readers who are not familiar with these concepts.

The Tools and Technologies section (Part IV) of the book is problematic mainly because the information is too general. The authors provide lists of criteria and evaluation methods for tools, but they shy away from making specific recommendations. A series of case studies that describe best practices and implementation decisions given specific project scenarios would make the information presented here much more relevant. Furthermore, the book stumbles in discussing the rationale for XML as an underlying storage format. XML is emerging as the de facto standard for shared, reusable content. Managing Enterprise Content does a good job of describing how XML fits into content management efforts. But the authors overstate the case at the beginning of the chapter, when they attempt to differentiate between XML solutions and other solutions based on the idea that non-XML solutions require complicated scripting and XML does not. A cursory review of an XSL file would tend to debunk that statement. Nonetheless, an XML/XSL-based approach makes a lot of sense for other reasons, and the authors go on to describe its advantages in some detail.

Part V describes how to make the transition to a unified content management strategy. Here, the real-world experience of the authors becomes apparent as they describe implementation plans, likely problem areas, points of resistance, and strategies for avoiding and overcoming the inevitable problems. The chapter on collaboration does an excellent job of describing collaborative authoring and the required changed in mindset.

The publisher, not the authors, are to blame for some editorial and production problems in the book. There are numerous lengthy, complex tables that are poorly executed. The publisher should have made adjustments to the tables to make them more readable. The text itself reads as though it has not been copy edited--there are numerous grammatical errors, typographical errors, and awkward sentences. No writer produces error-free prose on the first (or fifth) draft; it is the publisher's responsibility to edit and polish manuscript text to produce final copy. Especially in books written for professional writers, it's disappointing to see this lack of quality control from the publisher.

Managing Enterprise Content: A United Content Strategy delivers the first comprehensive overview of enterprise content management concepts. It should be required reading for anyone involved in creating, managing, or publishing content.

-Sarah O'Keefe