Speed Up Your Site: Web Site Optimization (Voices That Matter) (Paperback)

by Andrew B. King (Author)

Editorial Reviews

Product Description

There's a time bomb on the web: user patience. It starts ticking each time someone opens one of your pages. You only have a few seconds to get compelling content onto the screen. Fail, and you can kiss your customers and profits goodbye.

You can't count on fast connections either. Most of your customers are still sucking content through a 56K straw. You have to serve up greased lightning or they'll bail. That's why you picked up this book. In it you'll learn how to cut file sizes in half. You'll trim (X)HTML, CSS, graphics, JavaScript, multimedia, and bandwidth costs. Real-world examples illustrate techniques with before and after code and percentage savings. After reading this book, you'll know how to make your pages literally "pop" onto the screen.

From the Publisher
Andy King has put together a book that is packed densely with information. If you have a web site, you'll find something helpful in this book. From the psychology of user satisfaction on the web; to CSS, JavaScript, HTML, and XHTML optimization tips; to graphics, audio, and video; and finally, search engine optimization and case studies of real web sites, you'll find information that will help you speed up your site. And a faster site equals happier users and longer visits to your site. We hope you'll find this book a key resource for optimizing your site.

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Product Details

• Paperback: 528 pages
• Publisher: New Riders Press; 1 edition (January 24, 2003)
• Language: English
• ISBN-10: 0735713243
• ISBN-13: 978-0735713246
• Product Dimensions: 9 x 7 x 0.9 inches
• Shipping Weight: 1.8 pounds
• Average Customer Review: 4.5 out of 5 stars See all reviews (15 customer reviews)
• Amazon.com Sales Rank: #417,784 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

25 of 25 people found the following review helpful:

2.0 out of 5 stars Usually reviews are a good for steering my purchases, this time I ended up way off course., November 22, 2005

By	David Rose "YLearn" (Chicago, IL USA) - See all my reviews (REAL NAME)

I can't argue with the strengths of the book which is detailed in the number of excellent reviews here, as they are all true. I bought the book based on those reviews, and while they are true, I still feel cheated.

In today's world, where "standards based" coding is becoming more prevalent and adherance to the W3C standards for HTML coding is being recommended, this book just grated on me. While there is a great deal of great information, there are also a large number of "gotchas" to watch out for as well.

The book proposes to use HTML tags without their corresponding closing tags, not to use required elements whenever possible, avoid using quotes in HTML tags, and many other ways of creating "non-valid" code. This will "optimize" your code a bit more by reducing the characters in it, but it will also create problems for you in the future.

In summary, while the book does give alot of good information, it often steers you away from standard code. If you are unsure what is considered "standard" and required for creating valid XHTML/CSS, you are best served skipping this book as it will teach you to create invalid code. If you know enough about XHTML/CSS to ignore those parts, it's a great book.

19 of 19 people found the following review helpful:

2.0 out of 5 stars Shorter html and css at all costs?, December 13, 2005

By	Alexander Bunkenburg (Barcelona, Catalunya) - See all my reviews (REAL NAME)

Description

The book has six parts.
The first part says that because web users are willing to wait for at most eight seconds and many use a 56.6Kbps modem, web pages should be at most 30KB in size.
The second part lists tricks how to write shorter html.
The third part lists tricks how to write shorter css and javascript.
The fourth part discusses graphics and multimedia optimization.
The fifth part explains methodically how to make your web come up high in search engines.
The sixth part details some server-side tricks for Apache.

Comment

This book concentrates almost exclusively on sending fewer bytes from the server to the browser. It gives a large collection of tricks how to write shorter html, xhtml, css, and javascript. Some of these tricks are useful. Others however go against standards, and some seriously go against maintainability. I'd be reluctant to give this book to my team. One may be tempted into shaving off bytes, spending a big effort and yet producing unmaintainable code. Unless one has a strong sense of relevance, one can be caught up in technical dispersion.

If you want to send fewer bytes, standard gzip-compression is far better than eliminating line-breaks and indentation.

The book does not go into server-side programming. It is oriented towards optimization of static pages.
With this orientation, King makes some bad recommendations. For example, he recommends writing javascript without comments, rather then recommending server-side comments that are not sent to the browser.

The book predates AJAX-like techniques.

Who should read it?

The book is useful for the person that writes the html that will be sent to the browser, if that person has a good sense of relevance.

20 of 22 people found the following review helpful:

5.0 out of 5 stars An ESSENTIAL Book for Any Serious Web Designer, March 10, 2003

By	Patrick D. Crispen (Irvine, CA United States) - See all my reviews (REAL NAME)

Andy King, the guru behind WebReference.com and JavaScript.com, sent me a review copy of his new book "Speed Up Your Site: Web Site Optimization" a few weeks ago, and it absolutely knocked my socks off.

If you aren't familiar with Web site optimization (WSO), it's a series of techniques that minimize Web page file sizes and maximize page display speeds. In other words, WSO is simple stuff you can do to the Web pages you create to make those pages load faster. After all, people HATE waiting for slow Web pages.

What King has done in "Speed Up Your Site" is not only assemble pretty much every WSO technique known to man, he's also collected the research and conducted the interviews explaining WHY these techniques actually work.

While the entire book is exceptional, the four chapters in "Part II - Optimizing Markup: HTML and XHTML" are absolutely worth their weight in gold. It is in these four chapters that King shows you, step-by-step, how to clean up HTML bloat; minimize HTTP requests; tighten up comma-delimited attributes; speed up table rendering; and much, much more. And the results will ASTOUND you.

For example, using the techniques in just these four chapters alone, I was able to make my NetSquirrel.com homepage 26.5% smaller and load 42.9% faster. Words can't describe how cool that is.

The four chapters in Part II of King's book are accessible to ANYONE who knows simple HTML. That's not quite true for the next five chapters. In "Part III - DHTML Optimization: CSS and JavaScript," King shows you how to optimize your CSS and speed up your JS download and execution speeds. Of course, if [like me] you don't know CSS or JS from a hole in the ground, these five chapters aren't going to be much help to you. CSS and JS aren't topics for the weak of heart, and optimization only makes those topics that much more complex. But, if you *DO* know CSS and JS, King offers step-by-step instructions and real-world examples that show you what you need to do to maximize your page display speeds.

Let me also put in a plug for Chapter 15 - Keyword Optimization. This chapter shows you how to fine tune your page's meta keywords so that you can attract both search engines and, more importantly, visitors. Every Web design book tells you that you need to use meta keywords. King actually shows you how to find the meta keywords that yield the highest results. Instead of paying someone else lots of money to attract visitors to your site, follow the 10 steps that King outlines in this chapter. You'll save yourself both time and, more importantly, LOTS of money.

As I said earlier, Andy King's "Speed Up Your Site" absolutely knocked my socks off. There are a squillion Web design books out there, but this one belongs on the bookshelf of every serious Web designer.