Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition by Robert G. Cooper  (14)
$19.14
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Portfolio Management for New Products by Robert G. Cooper  (13)
$35.20
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Developing Products in Half the Time: New Rules, New Tools, 2nd Edition by Preston G. Smith (9)
$25.05
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Product Leadership Pathways to Profitable Innovation Second Edition by Robert G. Cooper  (1)
$19.77
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Revolutionizing Product Development: Quantum Leaps in Speed, Efficiency, and Quality by Steven C. Wheelwright  (2)
$26.37
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Editorial Reviews
Electronic Business
"Cooper brings a systematic approach to the strategy and tactics of product development. His central metaphor is war: `As the [21st] century begins, this new products war looms as the most important and critical war the companies of the world have ever fought. The message to senior people is this: innovate or die!' What Cooper introduces to the equation is discipline. Discipline is setting strategic direction, in committing resources to those projects that support it and in defining and managing the product development process. …Cooper's lists of action items and critical success factors are useful and informative.…[A]s a textbook for preparing for product development war, it's worth having on the bookshelf."
Product Description
See all Editorial Reviews
"Cooper brings a systematic approach to the strategy and tactics of product development. His central metaphor is war: `As the [21st] century begins, this new products war looms as the most important and critical war the companies of the world have ever fought. The message to senior people is this: innovate or die!' What Cooper introduces to the equation is discipline. Discipline is setting strategic direction, in committing resources to those projects that support it and in defining and managing the product development process. …Cooper's lists of action items and critical success factors are useful and informative.…[A]s a textbook for preparing for product development war, it's worth having on the bookshelf."
Product Description
Product innovation is a high-risk war, the battles being fought both behind a company’s doors and against the competition. But with all the effort companies exert to become product leaders, over a third of their new products still fail at launch, and many more never gain a profitable return. So what is it that product leaders like 3M, Merck, and Procter & Gamble know that allows them to continually lead the way with exceptional new products? In Product Leadership, Robert Cooper reveals the winners’ secrets, and offers managers an invaluable resource to help implement and oversee systematic high-quality new product processes; develop new product strategies; manage product portfolios; determine which products to kill and which to back with resources; and foster ingenuity to outperform the competition. Showcasing examples from the winners, Cooper demonstrates that it takes a commitment from all managers, including marketing, finance, R&D, and HR to triumph over the competition and become a leader in the new products war.
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