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Editorial Reviews
Amazon.com
Business @ the Speed of Stupid is Dan Burke and Alan Morrison's plainspoken prescription for healing the disorders that inevitably develop when unprepared executives rush headlong into high-tech projects. Geared to those reeling from today's techno-shakeout, it starts with 10 troubled corporate scenarios that are colorfully illustrated by anonymous examples drawn from the pair's consultancy practice. In the book's first part, they use them to identify complications that arise when a perceived need for speed gets in the way of serious preparation--such as those stemming from an ill-advised push to launch a flashy new Web site, integrate existing software from numerous departments into a single system, dive wholeheartedly into e-commerce, develop an intranet--and then offer an assessment of the missteps, along with suggestions for avoiding them. ("Never underestimate the difficulty of managing the conflicts between artists and engineers," they write in a chapter called "Mars And Venus." "Both are necessary but solve different problems. You must know which problems are the most important to solve if you are to create the proper team mix and resulting authority structure.") In the second part, they describe tackling the overall problem with their Executive Thought Framework, designed to foster "appropriate and targeted" technology decisions. --Howard Rothman
From Library Journal
Burke and Morrison, founding partners of Executive Thought, an executive management consulting firm, have written this book to provide insight into the mistakes that companies make when trying to introduce technology into their business. Profiling anonymous companies with whom the authors have consulted, the first ten chapters outline both the players and the projects (e.g., developing a corporate web site or implementing a technology-based marketing plan) and conclude with an analysis of what went wrong and what should have been done to increase the chance of success. The second half of the book presents the authors' framework for helping executives through the thought process of project development. The framework is a loosely connected set of generalizations drawn from the authors' experience, but it does provide a pragmatic set of guidelines that can help businesses avoid some of the pitfalls associated with new technology. Recommended for corporate and academic libraries. Stacey Marien, American Univ., Washington, DC
Copyright 2001 Reed Business Information, Inc.
See all Editorial Reviews
Business @ the Speed of Stupid is Dan Burke and Alan Morrison's plainspoken prescription for healing the disorders that inevitably develop when unprepared executives rush headlong into high-tech projects. Geared to those reeling from today's techno-shakeout, it starts with 10 troubled corporate scenarios that are colorfully illustrated by anonymous examples drawn from the pair's consultancy practice. In the book's first part, they use them to identify complications that arise when a perceived need for speed gets in the way of serious preparation--such as those stemming from an ill-advised push to launch a flashy new Web site, integrate existing software from numerous departments into a single system, dive wholeheartedly into e-commerce, develop an intranet--and then offer an assessment of the missteps, along with suggestions for avoiding them. ("Never underestimate the difficulty of managing the conflicts between artists and engineers," they write in a chapter called "Mars And Venus." "Both are necessary but solve different problems. You must know which problems are the most important to solve if you are to create the proper team mix and resulting authority structure.") In the second part, they describe tackling the overall problem with their Executive Thought Framework, designed to foster "appropriate and targeted" technology decisions. --Howard Rothman
From Library Journal
Burke and Morrison, founding partners of Executive Thought, an executive management consulting firm, have written this book to provide insight into the mistakes that companies make when trying to introduce technology into their business. Profiling anonymous companies with whom the authors have consulted, the first ten chapters outline both the players and the projects (e.g., developing a corporate web site or implementing a technology-based marketing plan) and conclude with an analysis of what went wrong and what should have been done to increase the chance of success. The second half of the book presents the authors' framework for helping executives through the thought process of project development. The framework is a loosely connected set of generalizations drawn from the authors' experience, but it does provide a pragmatic set of guidelines that can help businesses avoid some of the pitfalls associated with new technology. Recommended for corporate and academic libraries. Stacey Marien, American Univ., Washington, DC
Copyright 2001 Reed Business Information, Inc.
See all Editorial Reviews
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Inside This Book Citations: This book cites 8 books Explore: Citations | Concordance | Text Stats Key Phrases - SIPs: constraint tradeoff decisions, brochureware site, competitive domain, brilliant technologists, process rigor (more) Key Phrases - CAPs: Great Homes, Knowledge Central, The Story Company Name, Phase Purpose, Executive Thought Framework (more) Browse Sample Pages: Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover | Surprise Me! |
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