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Editorial Reviews
From Library Journal
The recent cooling of Internet and "new-economy" fever does not mean that the net will not be a factor in business. Most of us like the net's ease of access to product information and ordering possibilities, while smart companies find that relying on the net can lower their customer acquisition, order, and resupply costs, help them track customer credit and purchase history, and make it easier to target advertising. Spector (Nordstrom Way) shows how successful bricks-and-mortar firms incorporate the features of the web into their strategies for better service and more sales. Sample companies include Nordstrom, Frederick's of Hollywood, Powell's Books (in Oregon), Fedex, REI, Well's Fargo Bank, and the San Francisco Giants baseball club. As Spector shows, the key for success is seamless coordination between in-store and FAX, e-mail, phone, and web features. Spector does a thorough job of covering the ramifications of Internet and business service, and busy managers will like the succinct summaries at the end of each chapter. The principle weakness is the inclusion of Enron for its paper-products division. Complementing Henry Lucas's Strategies for Electronic Commerce and the Internet, this is a good book for the web and bricks-and-mortar interface and appropriate for public and academic libraries. Patrick J. Brunet, Western Wisconsin Technical Coll. Lib., LaCrosse
Copyright 2002 Cahners Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
Paco Underhill, author, Why We Buy: The Science of Shopping, and managing director, Envirosell
"This book will enable you to provide the highest level of customer service." --This text refers to an out of print or unavailable edition of this title.
See all Editorial Reviews
The recent cooling of Internet and "new-economy" fever does not mean that the net will not be a factor in business. Most of us like the net's ease of access to product information and ordering possibilities, while smart companies find that relying on the net can lower their customer acquisition, order, and resupply costs, help them track customer credit and purchase history, and make it easier to target advertising. Spector (Nordstrom Way) shows how successful bricks-and-mortar firms incorporate the features of the web into their strategies for better service and more sales. Sample companies include Nordstrom, Frederick's of Hollywood, Powell's Books (in Oregon), Fedex, REI, Well's Fargo Bank, and the San Francisco Giants baseball club. As Spector shows, the key for success is seamless coordination between in-store and FAX, e-mail, phone, and web features. Spector does a thorough job of covering the ramifications of Internet and business service, and busy managers will like the succinct summaries at the end of each chapter. The principle weakness is the inclusion of Enron for its paper-products division. Complementing Henry Lucas's Strategies for Electronic Commerce and the Internet, this is a good book for the web and bricks-and-mortar interface and appropriate for public and academic libraries. Patrick J. Brunet, Western Wisconsin Technical Coll. Lib., LaCrosse
Copyright 2002 Cahners Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
Paco Underhill, author, Why We Buy: The Science of Shopping, and managing director, Envirosell
"This book will enable you to provide the highest level of customer service." --This text refers to an out of print or unavailable edition of this title.
See all Editorial Reviews
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Inside This Book Citations: This book cites 9 books | 3 books that cite this book Explore: Citations | Books on Related Topics | Concordance | Text Stats Key Phrases - SIPs: season ticketholders, multichannel strategy, multichannel approach, seamless service, oncology practices (more) Key Phrases - CAPs: Wells Fargo, San Francisco, Laurie Tucker, End Live, Frederick's of Hollywood (more) Browse Sample Pages: Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover | Surprise Me! |
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