Persuading on Paper (Paperback)

~ (Author) "Looking back on the twenty years she has spent working with law firms, Brookline, Massachusetts, consultant Deborah Addis recalls numerous instances of lawyers calling to..." (more)
Key Phrases: marcia yudkin, free initial consultation, marketing piece, New York, Yellow Pages, Barbara Brabec (more...)

Editorial Reviews

Product Description

Stumped when it comes to using words to pull in business? Marcia Yudkin's Persuading on Paper shows how any business owner or self-promoter can craft brochures, newsletters, sales letters and press releases that make the phone ring and the mailbox fill up with orders. From how to explain what you do in one compelling phrase to working effectively with designers and printers, this book takes you step by step through the process of creating marketing materials that sell like crazy. Make the most of any promotional budget by keeping this book around!

About the Author

Boston-based publicity and marketing consultant Marcia Yudkin works with organizations and individuals around the world on creative, cost-effective ways to get the word out. Her ten books include Internet Marketing for Less than $500/Year (Maximum Press), Six Steps to Free Publicity (Plume/Penguin) and Freelance Writing for Magazines & Newspapers (HarperCollins).

Product Details

• Paperback: 326 pages
• Publisher: Infinity Publishing (PA) (April 1, 2002)
• Language: English
• ISBN-10: 0741406101
• ISBN-13: 978-0741406101
• Product Dimensions: 8.3 x 5.9 x 0.7 inches
• Shipping Weight: 8 ounces (View shipping rates and policies)
• Average Customer Review: 4.8 out of 5 stars  See all reviews (5 customer reviews)
• Amazon.com Sales Rank: #1,057,973 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

12 of 12 people found the following review helpful:

5.0 out of 5 stars Marketing Made Fun!, May 13, 2002

By	IS (NY, NY, United States) - See all my reviews

This is a lively book on the usually dry subject of marketing. I would never have believed it could be so much fun to create all the marketing materials for my company. With this book, a painful process has become more like play.

If you need to write copy, you need this book! I am designing a marketing plan for my company from the ground up using this indispensable handbook. Small business owners, independent contractors and corporations could all benefit from Marcia's sage advice and user friendly style.

She covers every aspect of writing copy, including how to write in your own voice and style and remain consistent. The book has numerous examples of both good and bad copy and teaches you how to avoid common mistakes. From newsletters to brochures to ads and slogans, this book reminds you that writing good copy is most of the battle.

I stumbled upon Marcia and this book accidentally on the web. From that day on I realized that marketing no longer had to be completely boring. I'm now a huge fan of Marcia's and of her Creative Marketing Solutions website!

10 of 10 people found the following review helpful:

5.0 out of 5 stars IMPROVES YOUR WRITING AND BOOSTS BUSINESS, November 24, 2002

By	C. Sutor (New York, NY USA) - See all my reviews (REAL NAME)

Do you want to improve your business writing right away? Read Persuading on Paper. Marcia Yudkin gives away all the essential secrets of good promotional writing and reveals them in an upbeat, logical, easy-to-follow fashion. Using her creative checklists, five levels of "sell" and editing guidelines (with clear examples), I immediately found specific ways to make my own writing more exciting, direct and effective.

I gave the book to a friend who felt trapped in her inability to put ideas into words and saw Yudkin's tips tune-up her talent as well.

Yudkin's practical sections on production and marketing are a valuable bonus. She is a good storyteller who explains each point and then shows what she means. Her vivid examples make her advice easy to follow. HIGHLY RECOMMEND.

9 of 9 people found the following review helpful:

5.0 out of 5 stars Excellent book on copywriting, April 6, 2003

By	G. Maxwell (Pennsylvania) - See all my reviews (REAL NAME)

I am picky about the marketing books I read and use and this one rates at the top of the list--up there with Bly, Caples, and Ogilvy.

Jammed-packed with insightful recommendations, this book contains tips, secrets and good, solid information from a writer who has the experience and expertise to back it up.

If you are looking to increase your business or are a copywriter who is looking for another useful tome for their marketing bookshelf, here is a gem of a book just waiting to be explored and put to work for you and your clients.