The primary audience for this report is managers involved with the highest levels of the strategic planning process, and consultants who help their clients with this task. The user will not only benefit from the hundreds of hours that went into the methodology and its application, but also from its alternative perspective on strategic planning in United Arab Emirates.
This report helps executives evaluate strategic investment and entry alternatives in United Arab Emirates. In order to evaluate United Arab Emirates, Icon Group International, Inc. draws on a methodology developed by Professor Philip Parker at INSEAD in Fontainebleau, France. The methodology decomposes a country's strategic potential along two key dimensions: (1) latent demand, and (2) accessibility. A country may have very high latent demand, yet have low accessibility, making it a less attractive market than many smaller potential countries having higher levels of accessibility.
This report provides a strategic profile of United Arab Emirates along these lines. Throughout the discussion, literally hundreds of statistics on United Arab Emirates are benchmarked against regional and global averages. The reader can thus quickly understand where United Arab Emirates fits into the regional and global perspective. The report first investigates the economic fundamentals affecting United Arab Emirates. These fundamentals are the source for United Arab Emirates's latent demand. Then, the subsequent chapters detail United Arab Emirates's accessibility. This evaluation covers a number of entry alternatives, including export strategies, and local direct investment strategies. If a firm decides to have a local presence in United Arab Emirates, this requires a strategic understanding of local business conditions. The conditions investigated in this report include local marketing (advertising, distribution, pricing issues) and entry strategies (opening...
From the Publisher
Our publications provide timely and reliable market information as a complement to strategic planning processes. For a price well below the cost of a round-trip business-class ticket, the executive has access to the basic factors driving strategic planning. As such, our reports are a 'one-stop' shop by giving coverage on economic and political issues, as well as analyzing human resources, entry strategies and legal risks. With offices in Europe, Africa and the United States, Icon Group International has a number of specialty research groups. This report was published by the Consumer Products Research Group.
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