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The New Culture of Desire
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Editorial Reviews
From Publishers Weekly
Combining popular psychology with business acumen, consultant Melinda Davis presents a Faith Popcorn-like guide for businesspersons in The New Culture of Desire: 5 Radical New Strategies That Will Change Your Business and Your Life. Davis contends that Americans' desires have shifted in recent years, from the physical to the metaphysical. She explains ways businesspersons can tap into this shift and thus present consumers with products that truly suit their needs. The book is thus not only a manual for marketers who want to understand their audience, but also a revealing social study that will intrigue consumers and producers alike.
Copyright 2002 Cahners Business Information, Inc.
From Booklist
There is an ever-proliferating number of trend prognosticators, futurists, and think tanks. Few if any can predict what will really happen. Nevertheless, take time to enjoy Davis' ideas, for this Harvard grad, novelist, and corporate consultant bases her five strategies for marketers on the search for bliss, pure and simple. After all, today's work and pleasure are defined primarily by knowledge; we interact via screens and remote videos, all balanced by a desire for the high touch, the human connection. Many statistics and current trends support her theory, including the growing demand for personal advocates, such as coaches, and the pursuit of altered states, whether it is in a spa or via cosmetics. Barbara Jacobs
Copyright © American Library Association. All rights reserved
See all Editorial Reviews
Combining popular psychology with business acumen, consultant Melinda Davis presents a Faith Popcorn-like guide for businesspersons in The New Culture of Desire: 5 Radical New Strategies That Will Change Your Business and Your Life. Davis contends that Americans' desires have shifted in recent years, from the physical to the metaphysical. She explains ways businesspersons can tap into this shift and thus present consumers with products that truly suit their needs. The book is thus not only a manual for marketers who want to understand their audience, but also a revealing social study that will intrigue consumers and producers alike.
Copyright 2002 Cahners Business Information, Inc.
From Booklist
There is an ever-proliferating number of trend prognosticators, futurists, and think tanks. Few if any can predict what will really happen. Nevertheless, take time to enjoy Davis' ideas, for this Harvard grad, novelist, and corporate consultant bases her five strategies for marketers on the search for bliss, pure and simple. After all, today's work and pleasure are defined primarily by knowledge; we interact via screens and remote videos, all balanced by a desire for the high touch, the human connection. Many statistics and current trends support her theory, including the growing demand for personal advocates, such as coaches, and the pursuit of altered states, whether it is in a spa or via cosmetics. Barbara Jacobs
Copyright © American Library Association. All rights reserved
See all Editorial Reviews
Product Details
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