Unleashing the Ideavirus (Paperback)

~ Seth Godin (Author)

Editorial Reviews

Product Description

Seth Godin examines how companies like Napster and Hotmail have successfully launched idea viruses - a customer-to-customer dialogue. He offers a recipe to creating your own idea virus and shows how businesses can use idea virus marketing to succeed in a world that doesn't want to hear from traditional marketeers anymore.

About the Author

Seth Godin is Vice President, Direct Marketing, for Yahoo! He founded the phenomenally successful online marketing company Yoyodyne before selling it to Yahoo in 1998.

Product Details

• Paperback: 224 pages
• Publisher: Simon & Schuster Ltd (January 2, 2002)
• Language: English
• ISBN-10: 074322065X
• ISBN-13: 978-0743220651
• Product Dimensions: 8.4 x 5.3 x 0.9 inches
• Shipping Weight: 10.6 ounces (View shipping rates and policies)
• Average Customer Review: 4.3 out of 5 stars  See all reviews (3 customer reviews)
• Amazon.com Sales Rank: #550,014 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

5.0 out of 5 stars Spreading the virus, February 20, 2007

By	Ilya Grigorik (Toronto, ON, Canada) - See all my reviews (REAL NAME)

Two hundred years ago, land was the principal currency; one-hundred years ago, factories drove the market; today, our society values knowledge, and ideas above all else. In this book, Seth Godin tells us how to create and leverage this dynamic in our favor; he describes how ideaviruses are created, propagated and sustained. If you want to know what a successful ideavirus must have, how to find the target audience, or how to get influencers (sneezers) to talk about your product, this is a book for you! Also, don't forget that you can get a free e-copy of this book from his website!

3.0 out of 5 stars Enteraining but nothing really new, July 14, 2007

By	Phillip Schwarzmann "Billingual Illiterate" (Espoo, Finland) - See all my reviews (REAL NAME)

A quick, fun read. But I think there's viral marketing books out there with more useful content.

0 of 2 people found the following review helpful:

5.0 out of 5 stars A must have marketing book, March 27, 2007

By	J. Shaw "Marketing Book Enthuisiast" (USA) - See all my reviews (REAL NAME)

Seth Godin is an entertaining writer which includes some very sound marketing advice.
This book explores the challenges faced by marketers today about how to have your service or product go gang-busters in an overcrowded market place.
I would recommend this and every one of Seth's books highly.