Join Amazon Prime and ship Two-Day for free and Overnight for $3.99. Already a member? Sign in.
One Billion Customers and over 140,000 other books are available for Amazon Kindle – Amazon’s new wireless reading device. Learn more

 

or
Sign in to turn on 1-Click ordering.
 
   
More Buying Choices
78 used & new from $1.95

Have one to sell? Sell yours here
 
   
Tell a Friend
One Billion Customers: Lessons from the Front Lines of Doing Business in China (Wall Street Journal Book)
 
 
Start reading One Billion Customers on your Kindle in under a minute.

Don’t have a Kindle? Get yours here.
 
  

One Billion Customers: Lessons from the Front Lines of Doing Business in China (Wall Street Journal Book) (Hardcover)

by James McGregor (Author) "THE NEGOTIATIONS THAT BROUGHT China into the World Trade Organization in 2001 began in 1793 when Lord George Macartney landed his fleet of British ships..." (more)
Key Phrases: party propaganda department, telecom executives, telecom system, Hong Kong, Morgan Stanley, United States (more...)
4.4 out of 5 stars  (44 customer reviews)

List Price: $28.00
Price: $18.48 & eligible for FREE Super Saver Shipping on orders over $25. Details
You Save: $9.52 (34%)
Special Offers Available
In Stock.
Ships from and sold by Amazon.com. Gift-wrap available.

Want it delivered Tuesday, July 22? Choose One-Day Shipping at checkout. See details

78 used & new available from $1.95
Also Available in: List Price: Our Price: Other Offers:
Kindle Edition (Kindle Book) $9.99
Paperback $15.00 $10.20 62 used & new from $3.37
 
   

Special Offers and Product Promotions
  • Save $10 when you spend $50 and pay with Bill Me Later. The fast and convenient way to buy without using your credit card. Offer limited to items purchased from Amazon.com between July 14, 2008 and July 21, 2008. One per customer account. Enter code BMLSAVES at checkout. Here's how (restrictions apply)

Better Together


Customers Who Bought This Item Also Bought

Harvard Business Review on Doing Business in China (Harvard Business Review Paperback Series)

Harvard Business Review on Doing Business in China (Harvard Business Review Paperback Series) by Harvard Business School Press

3.7 out of 5 stars (6) 
China Shakes the World: A Titan's Rise and Troubled Future -- and the Challenge for America

China Shakes the World: A Titan's Rise and Troubled Future -- and the Challenge for America by James Kynge

4.5 out of 5 stars (39)  $10.17
Mr. China: A Memoir

Mr. China: A Memoir by Tim Clissold

4.5 out of 5 stars (44) 
China, Inc.: How the Rise of the Next Superpower Challenges America and the World

China, Inc.: How the Rise of the Next Superpower Challenges America and the World by Ted C. Fishman

3.6 out of 5 stars (80) 
China CEO: Voices of Experience from 20 International Business Leaders

China CEO: Voices of Experience from 20 International Business Leaders by Juan Antonio Fernandez

4.5 out of 5 stars (13)  $13.57
Explore similar items : Books (100)

Editorial Reviews
From Publishers Weekly
The promise and perils-mostly the latter-that Western businesses face in China's huge but chaotic market are probed in this illuminating if not quite reassuring primer. Ex-Wall Street Journal China bureau chief McGregor presents a series of case studies from capitalism's Wild East, including a rocky joint venture between Morgan Stanley and a Chinese bank; the rise and fall of a Chinese peasant turned billionaire smuggler; Rupert Murdoch's travails in bringing a satellite TV network to China; and a muck-raking Chinese financial journalist's battles with both government censorship and the private media's cozy relationships with advertisers. He caps each chapter with gleanings of wisdom ("assume your procurement department is corrupt until proven innocent") and pointers on such topics as which bribes are ethically acceptable (expenses-paid junkets to America "with generous opportunities for tourism and relaxation") and which are not (suitcases full of cash). McGregor writes with the confidence of an old China hand, occasionally lapsing into generalities about Asian "shame-based" cultures, but generally treating the Chinese businesspeople he profiles with the same sympathy and insight he accords Westerners. Still, the picture he paints of the Chinese economy is a daunting one, ruled by over-mighty Communist officials, bribe-hungry bureaucrats, Byzantine regulations and a murky, cut-throat business culture structured by personal and family ties. Westerners contemplating a plunge into this shark tank will profit from McGregor's cautionary tales.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist
McGregor has spent nearly two decades as a journalist and business executive in China. China, as he notes, is crashing its way onto the world scene as a rapidly growing economic powerhouse, and the challenge confronting the nation is learning to manage the large, complex organizations that will be necessary if the country is going to continue its ambitious climb to the top of the economic ladder. McGregor posits that the sudden transition from the Cultural Revolution in the 1960s and 1970s to the scramble for wealth in the 1980s and 1990s has left a deeply scarred society experiencing an economic and social upheaval. To reach the next step in its economic evolution, he believes that China must find ways to go beyond some of the lingering cultural, social, and psychological barriers that will soon impede that progress. The struggle now is to discover the management principles and techniques that will harness and focus the immense energy and intelligence of the Chinese. A detailed case study of an unparalleled rise to power. George Cohen
Copyright © American Library Association. All rights reserved

See all Editorial Reviews

Product Details
  • Hardcover: 336 pages
  • Publisher: Free Press (October 11, 2005)
  • Language: English
  • ISBN-10: 0743258398
  • ISBN-13: 978-0743258395
  • Product Dimensions: 9