The Perfect Thing: How the iPod Shuffles Commerce, Culture, and Coolness (Hardcover)

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Key Phrases: The Perfect Thing, Steve Jobs, The Petfec (more...)

Editorial Reviews

From Publishers Weekly

For the iPod's fifth anniversary, Newsweek technology writer and longtime Apple Computer enthusiast Levy (Insanely Great) offers a brightly written paean to "the most familiar, and certainly the most desirable, new object of the twenty-first century." Combining upbeat reportage about the device's origins and development with higher-minded ruminations about its place at "the center of just about every controversy in the digital age," he explores how the iPod "set the technology world, the business world, and especially the music industry on its head." Levy discusses its place in the "movement of portable cocooning" begun by the Sony Walkman, exploring how the ubiquitous white buds are affecting social connections. The book's in-no-particular-sequence chapters—intended to evoke the iPod's shuffle function—don't build much momentum, and there's more about Apple CEO Steve Jobs and his leaps over design and technical hurdles than the average user may need to know. But Levy's zeal and insider anecdotes ("I once found myself in a heated discussion with Bill Gates about the nature of cool") carry things along. Apple fans and iPod owners will enjoy Levy's exploration—and will probably forgive his gushing about the iPod's "universally celebrated, endlessly pleasing, devilishly functional, drop-dead gorgeous design." (Oct.)
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Review

"Entertaining....[The Perfect Thing] does a handy job of crystallizing and commemorating the dawn of the iPod age."

-- Janet Maslin, The New York Times

"More than a tale about the birth of the iPod, this entertaining book is a twelve-horn hallelujah chorus celebrating how this 'perfect thing' is propelling music from the past into this century and beyond. Add it to your Readlist."

-- Kevin Kelly, former executive editor, Wired

"Wonderful....The Perfect Thing is a thoroughgoing treatment of the iPod from many different perspectives -- social, economic, technical, psychological -- packed with insights from one of the tech world's most astute observers."

-- Cory Doctorow, Boing Boing

"Loads of fun, jammed with entertaining connections, unexpected riffs, and endless stuff you've never heard of before."

-- Kevin Drum, Washington Monthly --This text refers to the Paperback edition.

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Product Details

• Hardcover: 304 pages
• Publisher: Simon & Schuster (October 24, 2006)
• Language: English
• ISBN-10: 0743285220
• ISBN-13: 978-0743285223
• Product Dimensions: 8.4 x 5.5 x 1.2 inches
• Shipping Weight: 12.8 ounces
• Average Customer Review: 4.3 out of 5 stars  See all reviews (22 customer reviews)
• Amazon.com Sales Rank: #524,408 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

33 of 40 people found the following review helpful:

5.0 out of 5 stars Excellent history and cultural analysis, October 17, 2006

By	Jason Snell (Mill Valley, CA USA) - See all my reviews (REAL NAME)

I get an avalanche of technology-related books mailed to me, and it's rare when I actually try to read one. It's even rarer for me to read it all the way through with a smile pasted on my face the entire time. But that's what happened as I read Steven Levy's "The Perfect Thing."

As someone who has covered the iPod (and, indeed, was at the iPod launch event in Cupertino in 2001), it was great to see Levy's mixture of iPod history with an analysis of how the iPod (and similar products, like the Walkman) have impacted our lives and the world of popular culture. Levy's book is never dry, and combines a historical account of the creation of the 21st century's first iconic product with a real attempt to analyze what makes the iPod both ubiquitous and cool.

Whether you're a fan of Apple's product-creation geniuses, or just of the "perfect storm" of technology that created this particular Perfect Thing, Steven Levy's book is a fun, informative, and thought-provoking analysis of the biggest technological innovation of the past five years.

6 of 6 people found the following review helpful:

5.0 out of 5 stars Unique and Fascinating!, October 30, 2006

By	Yosemite Kurt (Davis, California) - See all my reviews

Steven Levy has written an excellent book that I didn't want to put down. It not only traces the development of the iPod over the last five years, but the book is filled with independent chapters that can be, and in fact should be, read in any order. Indeed, when looking at multiple copies of this book, you'll find only chapter 1 is in the same place--other chapters are "shuffled" and appear in different orders. I found myself enjoying this feature as much as the iPod--first I read about Podcasts, then Downloading, then how the iPod remains so "cool" for such a wide range of people.

I chose to read this book not only because of how amazed I am at how people (including my teenaged kids) love their iPods so much, but also because I'm curious about the future of music as we know it, the disappearance of the CD and along with it the album cover and lyric booklet, and the explosion of songs available for purchase through the iTunes store.

The writing in this book is terrific--informative and provocative. I highly recommend it!

4 of 4 people found the following review helpful:

4.0 out of 5 stars iAin't, but no matter, December 10, 2006

By	Steven Rubio (Berkeley, CA USA) - See all my reviews (REAL NAME)

I have had portable MP3 players longer than most people I know (first one: Diamond Rio 500), without ever owning an iPod (current model: Sansa e260, Hall of Fame: Rio Karma). I have never owned a Mac. While I have a copy of iTunes on my Windows Media Center machine, I don't use it much (lately I've been using URGE To Go).

But Steven Levy is a fine writer with a lot of connections and a personal history to the subject matter of this book. And so, it's a very good book, even though I felt like an outsider as I read it (perhaps ironically, I read it on my Treo). As many have noted, it's a bit too pro-Apple/Jobs, and too often Levy slides through with the easy "yes, others were there first, but iPods are cooler" comments. But the overall result is excellent. Since the chapters are standalones, you'll like some better than you'll like others, depending on your interests. My favorite chapter was on shuffle play, which combines history, science, and philosophy in equal parts. (Just remember, correlation doesn't equal causation.)