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Adding Value to Marketing (Paperback)

~ David P. Doyle (Author)

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Product Description

Doyle's new book infomratively describes techniques that will help marketing managers and financial controllers manage their reources more effectively. This book's strong philosophy and practical guide to understanding the changing market can lead to more profitable marketing strategy.

Product Details

Paperback: 224 pages
Publisher: Kogan Page (January 10, 1998)
Language: English
ISBN-10: 0749421754
ISBN-13: 978-0749421755
Product Dimensions: 9.1 x 6.1 x 0.6 inches
Shipping Weight: 13.4 ounces (View shipping rates and policies)
Average Customer Review: No customer reviews yet. Be the first.
Amazon.com Sales Rank: #2,105,139 in Books (See Bestsellers in Books)

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