Advertising on the Internet (Second Edition): How to Get Your Message Across on the World Wide Web (Paperback)

~ Neil Barrett Ph.D. (Author), (Author), (Author) "There is little debate as to how powerful a communication tool the Internet is..." (more)
Key Phrases: banner links, banner advertisements, marketing programme, World Wide Web, United States, Netscape Navigator (more...)

Editorial Reviews

Product Description

The Internet reaches millions of people every minute. It provides ready access to a wealthy consumer market with considerable purchasing power. However, many companies though aware of the possibilities, are unable to fully exploit them.

About the Author

Barrett advises governments and multi-national corporations on their computer security policies.

Steven Armstrong is a senior lecturer and teaching fellow with the University of Sunderland Business School.

Product Details

• Paperback: 160 pages
• Publisher: Kogan Page; 2nd edition (July 2000)
• Language: English
• ISBN-10: 0749431237
• ISBN-13: 978-0749431235
• Product Dimensions: 9.2 x 6 x 0.4 inches
• Shipping Weight: 7.8 ounces (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon.com Sales Rank: #2,285,321 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

11 of 11 people found the following review helpful:

5.0 out of 5 stars Hi - XXX 100% Britney naked hardcore XXX, September 19, 2001

By	Henry Raddick (London UK) - See all my reviews (TOP 1000 REVIEWER)

A sound guide to creating a strategy that keeps you in touch with your consumers in this fast-changing, new media environment. The fundamentals of advertising on the Internet are no different than other media. As a marketer, you need "reach" and "targeting" and Barratt's and Armstrong's guide will help you devise the strategy that suits you and your company's needs.

1 of 2 people found the following review helpful:

3.0 out of 5 stars It's good but not as good as others, October 26, 1999

By A Customer

This review is from: Advertising on the Internet: Getting Your Message Across on the World-Wide Web (Paperback)

The Small Business Guide to the Internet: A Practical Guide to Going Online is the only book I've read that gives the a list of practical marketing ideas a business should use if it is to be successful online.