Review
"Will benefit anyone seeking to promote a tourism product or service either in the UK or overseas. The book provides clear guidance on developing a marketing plan, developing suitable products and the successful use of promotional tools, as well as giving practical examples of effective campaigns." -- ABTA Magazine
Product Description
Travel and tourism are about to become the world's largest industry. With improved marketing, travel companies could claim a larger share of this lucrative market. This second edition is aimed at anyone seeking to promote a tourist product or service with practical advice to the tourism industry.
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