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Successful Tourism Marketing (Paperback)

by Susan Briggs (Author)
1.0 out of 5 stars See all reviews (1 customer review)

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Editorial Reviews

Review
"Will benefit anyone seeking to promote a tourism product or service either in the UK or overseas. The book provides clear guidance on developing a marketing plan, developing suitable products and the successful use of promotional tools, as well as giving practical examples of effective campaigns." -- ABTA Magazine

Product Description
Travel and tourism are about to become the world's largest industry. With improved marketing, travel companies could claim a larger share of this lucrative market. This second edition is aimed at anyone seeking to promote a tourist product or service with practical advice to the tourism industry.

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Product Details

  • Paperback: 208 pages
  • Publisher: Kogan Page; 2nd edition (February 1, 2001)
  • Language: English
  • ISBN-10: 0749434694
  • ISBN-13: 978-0749434694
  • Product Dimensions: 9.2 x 6 x 0.7 inches
  • Shipping Weight: 12.6 ounces (View shipping rates and policies)
  • Average Customer Review: 1.0 out of 5 stars See all reviews (1 customer review)
  • Amazon.com Sales Rank: #1,330,946 in Books (See Bestsellers in Books)

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6 of 6 people found the following review helpful:
1.0 out of 5 stars For British businesses ONLY, July 15, 2003
By A Customer
I was very disappointed with this book.

The writing is unclear, and the focus of the book is for British tourism businesses only. It should've said something like that on the title of the book before I plunked my money down for it. Not a cheap paperback, either.

What can I say? Sometimes in life you get burned...

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