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Consultant - Market Yourself (Paperback)

by Robert Gentle (Author)

4.0 out of 5 stars See all reviews (1 customer review)

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Editorial Reviews

Product Description
Most consultants waste their energy chasing new business instead of building a market profile, which would encourage new business to come to them.This book will teach consultants to solve that most pressing of problems, how to bring in new business through sound marketing and PR strategies. Expert advice in an approachable, punch format from experienced consultant Robert Gentle covers every conceivable issue including getting listed in national directories, getting into the media, lecturing, writing books and research reports, issuing a newsletter and advertising that works. Full of good ideas and tried-and-tested techniques, it`s essential reading for any consultant, whether aspiring or established.

From the Publisher
Robert Gentle has worked as a communications consultant to blue chip corporations for over 10 years, specializing in public relations, rewriting of complex corporate documentation and business writing training.

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Product Details

Paperback: 160 pages
Publisher: Kogan Page (March 15, 2002)
Language: English
ISBN-10: 074943693X
ISBN-13: 978-0749436933
Product Dimensions: 9 x 6 x 0.6 inches
Shipping Weight: 10.6 ounces (View shipping rates and policies)

Average Customer Review: 4.0 out of 5 stars See all reviews (1 customer review)

Amazon.com Sales Rank: #2,196,200 in Books (See Bestsellers in Books)

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1 of 1 people found the following review helpful:

4.0 out of 5 stars Easy to read guide book for would-be consultants, July 10, 2007

By	Rana Sinha, Dot-Connect http:www.dot-connect.com (Finland) - See all my reviews

This book aims to help would-be consultants build a market profile that attracts notice and ensures continued success. In fact this is an easy to read guide book for would-be consultants.

Robert Gentle offers hints about getting into the media (without spending a fortune), writing research documents, newsletters, hitting the lecture circuit, producing effective advertising and trade exhibitions-all tools and methods for improving the profile of the consultant. The book is nicely written and makes you laugh with lovely humour.

Though this book covers many topics, it lacks depth especially if I compare it to another book for would-be-consultants that I bought - "The Successful Consultant" by Susan Nash, which goes much deeper and gives more though it is much tougher on the reader.

As a consultant, I found this book useful.

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