CRM in Financial Services: A Practical Guide to Making Customer Relationship Management Work (Hardcover)

by Merlin Stone (Author)

Editorial Reviews

Review
"Dispels the CRM myth that one size fits all. If you think you know it all, read on, think again." -- Ray Perry, Chief Executive, E Centre, and Director of Corporate Marketing, Chartered Institute of Marketing

"[The authors] have seized the opportunity to marry theory with the knowledge of what really works on the ground." -- Karen Jones, Marketing Director, GMAC Residential Funding (a General Motors company)

'A must for anyone wanting to ensure that their CRM investment realizes their expectations..." -- Tim Turner, Head of Strategy, Clydesdale Bank PLC and Yorkshire Bank PLC, part of the National Australia Bank Group

Review
"A unique and stimulating read. A breath of fresh air from Bryan and Merlin, bringing hands-on practical experience and insight from themselves and industry professionals. They have seized the opportunity to marry theory with the knowledge of what really works on the ground." -- Karen Jones, Marketing Director, GMAC Residential Funding (a General Motors company)

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Product Details

• Hardcover: 700 pages
• Publisher: Kogan Page (August 21, 2002)
• Language: English
• ISBN-10: 0749436964
• ISBN-13: 978-0749436964
• Product Dimensions: 9.7 x 7.4 x 2 inches
• Shipping Weight: 3.7 pounds (View shipping rates and policies)
• Average Customer Review: No customer reviews yet. Be the first.
• Amazon.com Sales Rank: #1,279,849 in Books (See Bestsellers in Books)