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Editorial Reviews
Review
"A must for anyone wanting to create more value from customer management." -- Scott Hambuchen, European Company Leader and Managing Director, Acxiom Corporation
"An independent, authoritative guide to the common issue we all have to face -- tailoring the organization to the customer." -- Andrew Hartley, Managing Director, Kleinwort Capital Limited
"The only book of its kind that is based on truly global, independent, research." -- Gareth James, President, Sales & Marketing Europe, Cable & Wireless
Review
"This book shows companies how to establish accurately how good they are at managing their customers and what they need to do to improve their customer management. The book avoids arcane theories of CRM. Its recommendations are based on classic good practice in direct and database marketing, demonstrating the authors' strong background in these areas." -- Professor Derek Holder, Managing Director, Institute of Direct Marketing
See all Editorial Reviews
"A must for anyone wanting to create more value from customer management." -- Scott Hambuchen, European Company Leader and Managing Director, Acxiom Corporation
"An independent, authoritative guide to the common issue we all have to face -- tailoring the organization to the customer." -- Andrew Hartley, Managing Director, Kleinwort Capital Limited
"The only book of its kind that is based on truly global, independent, research." -- Gareth James, President, Sales & Marketing Europe, Cable & Wireless
Review
"This book shows companies how to establish accurately how good they are at managing their customers and what they need to do to improve their customer management. The book avoids arcane theories of CRM. Its recommendations are based on classic good practice in direct and database marketing, demonstrating the authors' strong background in these areas." -- Professor Derek Holder, Managing Director, Institute of Direct Marketing
See all Editorial Reviews
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