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Beyond Branding: How the New Values of Transparency and Integrity Are Changing the World of Brands (Hardcover)

~ Nicholas Ind (Editor), Denzil Meyers (Author), Jack Yan (Author), Sicco van Gelder (Author) "The Age of Enlightenment was a period of unprecedented growth in terms of freedom, knowledge, toleration and commerce..." (more)
Key Phrases: New York, Four Seasons, United States (more...)

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Editorial Reviews

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"This collection of articles by branding gurus argues that brands must adopt a wider social perspective if they are to stay relevant."--Business Ethics

Review

"This collection of articles by branding gurus argues that brands must adopt a wider social perspective if they are to stay relevant."--Business Ethics

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Product Details

Hardcover: 236 pages
Publisher: Kogan Page (January 1, 2004)
Language: English
ISBN-10: 0749441151
ISBN-13: 978-0749441159
Product Dimensions: 9.4 x 6.1 x 0.9 inches
Shipping Weight: 1.2 pounds (View shipping rates and policies)

Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)

Amazon.com Sales Rank: #1,724,305 in Books (See Bestsellers in Books)

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First Sentence:
The Age of Enlightenment was a period of unprecedented growth in terms of freedom, knowledge, toleration and commerce. Read the first page

Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Four Seasons, United States, Future Forests, Martha Stewart, Naomi Klein, Chris Macrae, Fast Company, Tom Peters, Brand New Justice, Journal of Brand Management, Simon Anholt, The Economist, Arthur Andersen, Business Week, Kogan Page, Southwest Airlines, Third World, Wall Street, Erling Persson, Free Press, Harper Business, Jacob the Cobbler, The Fifth Discipline

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Citations (learn more)

This book cites 39 books:

No Logo: No Space, No Choice, No Jobs by Naomi Klein on 7 pages
Living the Brand: How to Transform Every Member of Your Organization Into a Brand Champion by Nicholas Ind on page 198, page 207, and page 219
The Fifth Discipline: The Art & Practice of the Learning Organization by Peter M. Senge on page 55, page 78, and page 86
The Dream Society: How the Coming Shift from Information to Imagination Will Transform Your Business by Rolf Jensen on page 109, and page 120
In Search of Excellence: Lessons from America's Best-Run Companies (Collins Business Essentials) by Thomas J. Peters on page 162, and page 182

See all 39 books this book cites

1 book cites this book:

The Simplicity Survival Handbook: 32 Ways To Do Less And Accomplish More by Bill Jensen on page 245

What Do Customers Ultimately Buy After Viewing This Item?

	62% buy the item featured on this page: Beyond Branding: How the New Values of Transparency and Integrity Are Changing the World of Brands 5.0 out of 5 stars (1) $30.36
	20% buy Living the Brand: How to Transform Every Member of Your Organization Into a Brand Champion 5.0 out of 5 stars (1) $26.37
	9% buy How Brands Become Icons: The Principles of Cultural Branding 4.1 out of 5 stars (8) $21.75
	6% buy Brand From the Inside: Eight Essentials to Emotionally Connect Your Employees to Your Business 4.0 out of 5 stars (2) $19.77

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5.0 out of 5 stars A "call to arms" for business, January 20, 2004

By A Customer

In recent years, much has been made about the faults of the branding business. Most has spawned from a misunderstanding of the discipline or the misuse of the term. The authors, all of whom are long-time experts in the field and members of the Medinge branding think-tank, realize this; and rather than addressing the definition of the term (that is better done in a more rudimentary text), they have taken a higher ground by showing the possibilities of branding for the good of humanity.

In effect, Beyond Branding brings together knowledge of the world's leading branding authorities - and their most pressing issues - in one volume.

It is a "call to arms" for branding and business in general: the authors argue that the changes can take place immediately in any organization, beginning with the individual. To help their mission, there is a web site at www.beyond-branding.com, which features a regularly updated blog, which serves as both an appendix to the book and a way to interact with readers to effect their changes.

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