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by Rita Clifton
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by Marty Neumeier
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands by Alina Wheeler |
by Marty Neumeier
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by Klaus Fog
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Based on the latest research and using international case studies, the contributors cover:
1. New ways to measure value,
2. The responsible use of power,
3. Leadership and how it can balance ethics, reality and vision,
4. Authenticity,
5. The role of NGOs,
6. Engaging consumers in ethical issues,
7. The business benefits of "open" branding.
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60% buy the item featured on this page: Beyond Branding: How the New Values of Transparency and Integrity Are Changing the World of Brands $30.36 |
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