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Editorial Reviews
Review
"in an era where mismanagement can be disastrous for a brand, an enhanced, forward-looking public relations strategy can be part of a long-term solution that benefits the business in all ways." media week "a treasure trove of tips to defend and develop your company's reputation, build trust in your brands, and improve your bottom line." the marketer "an informative guide to successful corporate image and branding." www.kirkusreviews.com "haywood's value proposition for the reader is a comprehensive review of the whole business of managing reputations, from basic principles to tactical implementation." argent "practical advice on how to avoid disasters, set comprehensive objectivities, measure the effectiveness of reputation management, win favourable media coverage and control the cost of a programme." european foundation for management development "this book convinces one that reputation matters immensely. it also suggests practical ways to set reputation policies and to implement them to the benefit of the organisation, all stakeholders and the world in which we live...a really good read." business executive "an honest analysis of the current state of the pr profession." manager
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* New global cases and candid comment from top executives
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Inside This Book
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First Sentence:
Why bother about the corporate reputation? Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
Bombay Sapphire, European Parliament, United States, Air Products, European Union, Chartered Institute of Marketing, Cross Keys, General Electric, John Humphrys, Scottish Widows, Sir Alistair, Cadbury Schweppes, Fox Murphy, Lever Brothers, Marshall Dawson, Richard Yallop, Steve Gates, Stewart Lewis, Union Carbide New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Why bother about the corporate reputation? Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
Bombay Sapphire, European Parliament, United States, Air Products, European Union, Chartered Institute of Marketing, Cross Keys, General Electric, John Humphrys, Scottish Widows, Sir Alistair, Cadbury Schweppes, Fox Murphy, Lever Brothers, Marshall Dawson, Richard Yallop, Steve Gates, Stewart Lewis, Union Carbide New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 6
books:
See all 6 books this book cites
- The Company Chairman by Sir Adrian Cadbury on page 74, and page 208
- Lost for Words: The Mangling and Manipulating of the English Language by John Humphrys on page 267
- San Francisco, California by California State Automobile Association in Back Matter
- Celebrity Sells by Hamish Pringle on page 145
- Corporate Governance by David Hume Institute on page 35
See all 6 books this book cites
What Do Customers Ultimately Buy After Viewing This Item?
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65% buy the item featured on this page: Corporate Reputation, the Brand & the Bottom Line: Powerful, Proven Communications Strategies for Maximizing Value$30.36 |
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21% buy The 18 Immutable Laws of Corporate Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset $19.76 |
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7% buy Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause $23.07 |
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7% buy Reputation: Realizing Value from the Corporate Image $29.70 |
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