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Getting Attention, Leading-Edge Lessons for Publicity and Marketing (Paperback)

by Susan Y Kohl (Author) "In the history of the world, we acknowledge that the twentieth century was relatively short period, yet it encompassed 100 years that produced powerful new..." (more)
Key Phrases: World Wide Web, Business Wire, San Francisco Bay (more...)

4.7 out of 5 stars See all reviews (22 customer reviews)

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Editorial Reviews

Review
An informative guide to stimulate exciting, new marketing strategies.
Arts Business Magazine - 9th April 2001 -- Review

Review
An informative guide to stimulate exciting, new marketing strategies.
Arts Business Magazine - 9th April 2001

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Product Details

Paperback: 176 pages
Publisher: Butterworth-Heinemann; 1 edition (March 24, 2000)
Language: English
ISBN-10: 0750672595
ISBN-13: 978-0750672597
Product Dimensions: 9.2 x 6 x 0.4 inches
Shipping Weight: 11.2 ounces (View shipping rates and policies)

Average Customer Review: 4.7 out of 5 stars See all reviews (22 customer reviews)

Amazon.com Sales Rank: #1,653,681 in Books (See Bestsellers in Books)

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Inside This Book (learn more)

First Sentence:
In the history of the world, we acknowledge that the twentieth century was relatively short period, yet it encompassed 100 years that produced powerful new technologies, products, and services that enhance our lives today. Read the first page

Key Phrases - Capitalized Phrases (CAPs): (learn more)
World Wide Web, Business Wire, San Francisco Bay, United States, Internet Advertiser, Ask Jeeves, Forrester Research, San Jose, Mirage Resorts, Kennedy Space Center, Postal Service, Rapid Survey, San Diego, Sierra Communications, Yankee Group, Business Tel, Polite Upstream

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Citations (learn more)

This book cites 1 book:

Reporting Live by Lesley Stahl on page 83

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Customer Reviews

22 Reviews

5 star:		(19)
4 star:		(1)
3 star:		(0)
2 star:		(2)
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Average Customer Review

4.7 out of 5 stars (22 customer reviews)

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Most Helpful Customer Reviews

13 of 15 people found the following review helpful:

5.0 out of 5 stars Great Session at the Bostoon PRSA Tech Conference, March 29, 2000

By A Customer

I first met Susan Kohl at the session on new technology approaches to the traditional media at the Boston PRSA conference. I picked up her new book at the conference.

On the pane home I got a chance to read the first few chapters and some of the case studies. Love the case studies and "real life examples" for success in "Getting Attention".

"Getting Attention" should be required reading for any Marketing , Advertising or Public Relations professional. "Getting Attention" is a practal guide for anyone who wants to have a positve affect on the public awareness and publicity for their organization, wether it be community or business based.

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7 of 7 people found the following review helpful:

5.0 out of 5 stars Required reading for any PR pro, May 10, 2000

By	bob tucker (San Diego, CA) - See all my reviews

As a veteran of the PR and news business for the past 20 years, I've read numerous books and articles about the profession. Of them all, Susan Kohl's book,"Getting Attention," ranks at the top. Not only does the author shed light on some of the mysteries of cyberspace, but she has a superb knack for explaining somewhat complicated and technical terms in an undertandable manner. What I really love about the book are the case studies which use actual PR situations to enhance the information the author is relating. In my view, "Getting Attention" is a must read for anyone who wants to stay ahead in the PR industry. Don't pass this one up.

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5 of 5 people found the following review helpful:

5.0 out of 5 stars Marketing Made Easy, May 27, 2000

By A Customer

I can't help but think this should be required reading for the thousands of PR workers who issue press releases everyday that the media ignores. Kohl's easy-to-read guide takes an everyman approach to marketing. The case studies are compelling and interesting. The author understands what many expensive PR firms seem to have forgotten, that getting publicity can be fun and cheap if you approach it the right way. Here in the Silicon Valley, companies spend obscene amounts of money on press kits. They'd be better off investing a few bucks in Kohl's book to learn what works and what's a waste a time when it comes to getting attention.

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Most Recent Customer Reviews

5.0 out of 5 stars Fantastic!
Loved it! It's really tough to be a new artist these days, you know? Like, getting people to talk about you and buy you...it's like you have to be known to get known. Read more

Published on August 29, 2002

5.0 out of 5 stars Getting Attention
If you are in PR, this is a must buy book. Just the chapter on free stuff and other resources is worth hundreds of dollars. Read more

Published on November 17, 2000 by Henry DeVries

5.0 out of 5 stars Internet World November Cover Story " 7 Steps to Great PR"
I just found out about "Getting Attention" in the November issue of Internet World, ordered the book, and finished it over the weekend. Read more

Published on November 6, 2000 by Mix Master

5.0 out of 5 stars A savvy, innovative instructional guide.
In Getting @ttention: Leading-Edge Lessons For Publicity And Marketing, Susan Kohl offers a savvy and innovative instruction guide for getting a corporate message heard by... Read more

Published on July 4, 2000 by Midwest Book Review

5.0 out of 5 stars A reader from California
I have been a marketing professional for over 20 years in all types of industries including internet marketing, consulting, and product marketing. Read more

Published on May 30, 2000 by Kathleen A. Nagy

5.0 out of 5 stars Brilliant, brilliant, it's about time.
Wow, not only is this book on the mark, it provided me numerous tips of the trade so to speak. Smart marketing in a noisy market. Read more

Published on May 27, 2000 by Skye Mahon

5.0 out of 5 stars Speaking to the Soul of Public Relations
As a PR professional in an emerging market this book is a treasure. Full of good information on how to electronically pitch the media and make more effective presentations such as... Read more

Published on May 26, 2000 by Saundra Wilson

5.0 out of 5 stars Great practical information
I thought this book was particularly helpful in planting seeds or sparking new ideas for using technology. I thought there was great value in the case studies. Read more

Published on May 26, 2000 by Miki Case

2.0 out of 5 stars No how-to details
This book provides an excellent overview of high-tech PR tools. But it says almost nothing about how actually to communicate well. Read more

Published on May 25, 2000

5.0 out of 5 stars So that's how they do it...
If you are like me, and always wondered how the professional marketing agencies manage to "get the word out", or how they manage to keep thier company in the media... Read more

Published on May 14, 2000 by GM

› See all 22 customer reviews...

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