From Edison to iPod: Frederick Mostert (Hardcover)

~ (Author), Lawrence E. Apolzon (Author) "There are two golden rules that will assist you greatly in understanding the fundamentals of intellectual property rights..." (more)
Key Phrases: examining attorney, sign confidentiality letters, design patent application, United States, Copyright Office, Patent Pending (more...)

Editorial Reviews

From Publishers Weekly

The growth of technology, coupled with the speed at which ideas spread, makes it more important for businesspeople to understand the difference between copyrights, trademarks, trade secrets and related matters, yet few recent books have managed to translate this complex topic into clear guidelines. Mostert and Apolzon fill this need with a chatty, inviting resource for anyone who's interested in protecting a great idea, but isn't sure whether a trademark, copyright, utility or design patent will do the trick. The authors have boiled down their message so well that a single two-page chart serves as a terrific crib sheet for the entire resource. Yet they also spice up their lessons with bold images, fun tidbits (who knew that Jamie Lee Curtis holds a patent?), notes of caution and definitions. This valuable guide for aspiring entrepreneurial thinkers provides overall principles for thinking through the basics of intellectual property (e.g., establish your idea first), while sharing hands-on tips, such as how to make your trademark distinctive yet not too cute. (Mar.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review

"Designers need to know how best to protect their creations. This book tells you how." -- Stella McCartney

"Everyone from Nelson Mandela to fashion designer Stella McCartney sings the praises of this up-to-the-minute resource on intellectual property." -- Harper's Bazaar

"This book democratizes intellectual property and makes it accessible for all of us to understand." -- Nelson Mandela

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Product Details

• Hardcover: 288 pages
• Publisher: DK ADULT (February 19, 2007)
• Language: English
• ISBN-10: 0756626021
• ISBN-13: 978-0756626020
• Product Dimensions: 8.6 x 6.8 x 0.9 inches
• Shipping Weight: 2 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (5 customer reviews)
• Amazon.com Sales Rank: #402,995 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

5.0 out of 5 stars Great reference tool for marketing professionals, May 17, 2007

By	K. Stanton "Marketing professional" (Michigan) - See all my reviews (REAL NAME)

This is a very expert guide in a very accessible form. It has great information in a friendly easy to access format that is very helpful for clarifying complex issues. I think this is a good tool for anyone who owns their own business or is a marketing professional who deals with intellectual property issues.

This makes it easy to understand the difference between trademarks, registered trademarks, copyrights, and various patent types.

3 of 4 people found the following review helpful:

5.0 out of 5 stars I love this book! It shows you how to protect your work, March 21, 2007

By	Maia Walter - See all my reviews (REAL NAME)

I really love this book! It explains in plain English how to protect your creations, whether they are artistic or useful. I sent it to a friend, whose brother invents all sorts of handy little gadgets, and he uses it. I sent it to my mother, who is a painter, and she uses it. I also sent it to a friend who writes how-to manuals, and he uses it! The book is easy to understand, and it's full of wonderful photographs and entertaining examples of the use of trademarks, copyrights, and patents. I never thought learning how to protect my work could be so interesting!

2 of 3 people found the following review helpful:

5.0 out of 5 stars Everything You Need To Know, March 22, 2007

By	William Parkhurst - See all my reviews (REAL NAME)

When does a great idea turn into a personal fortune? How about when you hit the "send" button? Whether you're a novelist, inventor, a blogger or someone with the best chili in your town, today's technology makes it possible for the innovator toiling away in a kitchen or a garage to become an international marketer. It's also the perfect opportunity for your idea to become someone else's fortune. And that's where Mostert and Apolzon come in. They are two of the world's top intellectual property lawyers and, without a sentence of legalese, they define the major forms of intellectual property, dispel myths and tell you what you can do to register and keep your idea your own. The book is also colorfully illustrated with case histories of how products from Coca-Cola to Velcro became household words and how they stay that way. If you're thinking maybe your recipe or poem or song should be shared with the world, save yourself a lot of aggravation and put this book on your shelf.