Tenser’s Tirades documents the obsession of self-styled author/consultant/e-vangelist James Tenser with the astonishing phenomenon of dot-com retailing. This collection of 32 essays appeared over a period of about five years in a dozen leading retail trade periodicals. Collectively, they track the early promise, exhilarating rise and stunning demise of born-for-the-Web retailing through a series of snapshots taken in the moment. As one of the earliest observers to grasp and comment upon the unvarnished realities of e-retailing, Tenser was right more often than he was wrong, but as these rants reveal, he never kept his opinions to himself.
From the Inside Flap
Praise For Tenser’s Tirades:
"James Tenser is our guide to the new retailing. His observations and analyses of the new retail economics are a blueprint for success. Follow them and prosper, ignore them and you are just another new economy failure." — Phil Lempert, The Supermarket Guru, Los Angeles Times columnist, TODAY Show correspondent.
"Tenser’s Tirades is an off-the-cuff collection of witty essays about online retailing from the mind of veteran business journalist James Tenser. Each pithy, well-written vignette brings a fresh perspective on the rise, fall and future of the e-conomy, plus a thorough analysis of what it takes to succeed as a virtual store. Loaded with stats and pragmatic advice, Tenser’s Tirades bursts with dot-com anecdotes and reflections to help any net start-up or click-and-mortar executive build a solid business foundation." — Don Peppers and Martha Rogers, Ph.D., Peppers and Rogers Group.
"Hindsight is 20/20 when you read Tenser’s Tirades. This book lets us chuckle over yesterday’s mistakes, but learn for tomorrow’s successes. Tenser identified the e-retail fulfillment challenge early on: Getting the sale is easy, delivering on the promise is hard." — Don Stuart, partner and co-founder, Cannondale Associates.
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