Better Together
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Editorial Reviews
Road and Track, May 2007
“Ample captions and fully researched text explain the one-off production, and destruction, of this American studio’s creations. This book would grace the coffee-table in any of today’s uber-chic downtown lofts.”
Car Collector, March 2007
“GM’s Motorama is the best book I have seen on the history of GM’s dream cars and the evolution of their concept. This handsomely designed 10x10 inch book is lavishly illustrated with many never before seen photos, and so well-written you don’t want to put it down … this is about as much book as you could ever hope to get for only $40. This is the summer’s must have car book.”
“David Temple (along with the book’s designer, Jennifer Bergstrom) has done a masterful job in presenting the material for this book … This book is a wonderful look back at GM’s days as the world leader in the automotive industry … You should own this book.”
TopGear Magazine (UK), July 2007
“David W. Temple’s handsome book recalls the cars and people behind the Motorama shows.”
Auto Restorer, June 2007
“It is extensively illustrated with some 200 color and 50 black-and-white photos.”
Product Description
In the postwar exuberance of America, General Motors launched their Motorama, an all-out extravaganza that turned the marketing of new cars and designs into a cultural event of national proportions. GM’s Motorama brings this short-lived but unforgettable tradition back to life with words and period photographs that revisit the posh venues, such as the Waldorf Astoria in 1953, where celebrities in Broadway-style shows and phalanxes of glamorous models introduced the public to “Dream Cars” destined to become legends—the GM LeSabre, Cadillac Le Mans, and the Chevrolet Corvette prototype. This book recreates the drama of the eight shows staged between 1949 and 1961, focusing on the cars designed under the leadership of the founder and head of GM Design, Harley Earl. The cars that emerged from the mind of Earl are today among the most desired of the twentieth century. Previously unknown facts about the fate of the Dream Cars—some of which seemingly disappeared—and a glimpse of GM’s recent crop of concept cars are offered in the book’s final two chapters.
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Product Details
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