How to Connect in Business in 90 Seconds or Less (Hardcover)

~ (Author) "This book is not about a new business theory; it's about how you can become more successful in business by learning to connect with your..." (more)
Key Phrases: Francis Xavier Muldoon, The Gospel According, Jay Leno (more...)

Editorial Reviews

Review

Boothman enthusiastically shares strategies for establishing rapport, building interpersonal relationships, gaining a competitive edge, and making favorable impressions. -- Booklist --This text refers to the Audio CD edition.

Review

"Succes in business depends on effectively communicating your ideas at least as much as on thinking them up, and Boothman tells how to do that, offereng tips on everything from what to wear in the office to how to create a mission statement that actually motivates."
—Matthew Bishop, The Economist

See all Editorial Reviews

Product Details

• Hardcover: 256 pages
• Publisher: Workman Publishing Company (June 3, 2002)
• Language: English
• ISBN-10: 0761125957
• ISBN-13: 978-0761125952
• Product Dimensions: 7.1 x 5 x 1 inches
• Shipping Weight: 11.2 ounces (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (13 customer reviews)
• Amazon.com Sales Rank: #55,097 in Books (See Bestsellers in Books)

  Popular in this category: (What's this?)

  #13 in

  Books > Business & Investing > Reference > Case Studies

Customer Reviews

Most Helpful Customer Reviews

47 of 48 people found the following review helpful:

5.0 out of 5 stars Connection in Business is Everything, December 1, 2002

By	Mark E. Mathis (Albuquerque, New Mexico) - See all my reviews (REAL NAME)

What a wonderful little book that packs a great big wallop! If you are serious about connecting with people in business, and reaping the rewards that come with more and better relationships, then this is an absolute must-read for you.

I had the good fortune of reading Nick Boothman's first book, "How to Make People Like You in 90 Seconds or Less," while on a flight to a conference in which I was teaching. I was inspired by the simplicity and practicality of Boothman's approach. I began using his techniques before even leaving the airplane and continued to use them in the cab, the hotel, and at the conference. It was a breakthrough moment for me. My audience paid closer attention, laughed more, and learned more than any other I had previously served. This happened because I connected with them in a much stronger and more meaningful way-Boothman's way. I've been following Nick's direction ever since.

Now, Mr. Boothman releases a pitch-perfect sequel-"How to Connect in Business in 90 Seconds or Less." While this volume is grounded in the same principles as his first book, every page is crafted with the businessperson in mind. As I have read and re-read this snappy, entertaining, profound book, I am amazed at how much more Nick Boothman has to teach me about persuasion-the craft of getting people (in this case clients and other business contacts) to want to do what I want them to do. It's all KFC: Know what you want, Find out what you're getting, and, Change what you do until you get what you want. Sounds obvious, right? Wrong. If it were many more of us would be much more successful.

Some of the material in this book is good basic sense that your mother told you but somehow leaked out of your head. Boothman puts that good sense back into your brain with a greater freshness, clarity, and practicality.

"How to Connect in Business in 90 Seconds or Less" illustrates the power of connecting with businesspeople quickly and consistently. Don't let your ego get in the way of picking up this book. You'll learn a lot stuff you thought you already knew.

9 of 10 people found the following review helpful:

5.0 out of 5 stars How connecting in business can work, November 6, 2002

By	John Bishop (Toronto, Canada) - See all my reviews

I have been involved in marketing and networking for the last 30 years both in Europe and North America and thought I had learnt almost all I could about connecting in business. I was so wrong. On a recent transatlantic trip I read Boothman's book twice and put many of the suggestions to work at a function I attended at the end of the trip and was blown away by the positive reaction generated by using the techniques suggested.

8 of 9 people found the following review helpful:

5.0 out of 5 stars Outstanding, October 25, 2005

By	Peter P. Lopez "History Afficionado" (Los Angeles, CA) - See all my reviews (REAL NAME)

This review is from: How to Connect in Business in 90 Seconds or Less (Audio Cassette)

Very smooth flowing. Very charming and informative. I've listened to it three times in a month. Definately a must have for wanting to network.