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Copy This! : Lessons from a Hyperactive Dyslexic who Turned a Bright Idea Into One of America's Best Companies (Hardcover)

by Paul Orfalea (Author), Ann Marsh (Author) "WHILE DRIVING ME TO SCHOOL ONE DAY IN 1957, my mother saw a dark-haired kid walking to class and, assuming he was Lebanese like the..." (more)
Key Phrases: earliest partners, largest partners, soul catch, Los Angeles, Santa Barbara, Dan Frederickson (more...)
4.6 out of 5 stars  (23 customer reviews)

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Better Together

Buy this book with The Entrepreneurial Investor: The Art, Science, and Business of Value Investing by Paul Orfalea today!

Copy This! : Lessons from a Hyperactive Dyslexic who Turned a Bright Idea Into One of America's Best Companies The Entrepreneurial Investor: The Art, Science, and Business of Value Investing
Buy Together Today: $38.45

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Editorial Reviews

From Publishers Weekly
The now-retired founder of Kinko's mixes autobiographical anecdote with large doses of business advice in this candid, conversational account of his entrepreneurial rise. With the help of coauthor Marsh, Orfalea replicates much of the usual business wisdom, like customers come first and keep your co-workers happy and motivated. More original are his autobiographical sections, which explain how a man with dyslexia, an uncontrollable temper and a mistrust of authority managed to grow a tiny California copy shop into a $2-billion-a-year company. His difficulties gave him "learning opportunities," he explains. "They propelled [him] to think differently," he says, and to develop "an unorthodox, people-centered, big-picture business model" that relied heavily on the intelligence and skill of his franchise managers. Orfalea's exuberant and irreverent attitude—he freely admits to cheating in school and relying on others to get him through college—will entertain many readers, and his sanguine acceptance of his dyslexia will inspire many others. (Sept.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From School Library Journal
Adult/High School–What's to become of a hyperactive boy with dyslexia who can't sit through a full lesson and who spends more time in the principal's office than in class? If he is Paul Orfalea, he turns potentially overwhelming challenges into strategic opportunities and grows up to nurture a small copying firm into a $2-billion-a-year operation called Kinko's. This effervescent memoir tells how he did it, not least by making the most of his advantages--including intelligence, imagination, pep, and a close extended family of Lebanese-American origins--and by realizing early on that his reading, writing, and attention problems meant that he needed others to help him achieve his dreams. His unconventional, team-based approach to business and his can-do philosophy for success are explained in 12 entertaining chapters called Lessons. Each one offers numerous cogent tips from the author as well as recollections and comments contributed by longtime colleagues. Written with wit and style, this book offers much to inspire readers with obstacles to overcome or who march to a different drummer.–Starr E. Smith, Fairfax County Public Library, VA
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

See all Editorial Reviews

Product Details

  • Hardcover: 248 pages
  • Publisher: Workman Publishing Company (September 12, 2005)
  • Language: English
  • ISBN-10: 0761137777
  • ISBN-13: 978-0761137771
  • Product Dimensions: 9.2 x 6.1 x 1 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: