Increase Your Web Traffic In a Weekend, Revised Edition [Paperback]

William Stanek (Author), William R. Stanek (Author)

Editorial Reviews

Product Description

What can you do when you build a Web site that no one visits? Increase Your Web Traffic In a Weekend, Revised Edition addresses this problem and offers constructive solutions for improving your Web site and increasing visitor traffic. The author describes easy ways to gain readers and advertisers without spending a fortune. Using the tasks explored in the book, you will be able to attract a following to your Web site, gain an audience for your ideas, and promote your Web site to the world.

About the Author

William R. Stanek has 15 years of hands-on experience with advanced programming and development. Over the years, his practical advice has helped programmers, developers, and network engineers all over the world. He has been a contributor to leading publications such as PC Magazine and has written, co-authored, or contribured to more than 20 computer books. --This text refers to an out of print or unavailable edition of this title.

Product Details

• Paperback: 368 pages
• Publisher: Premier; Revised edition (October 14, 1998)
• Language: English
• ISBN-10: 0761513981
• ISBN-13: 978-0761513988
• Product Dimensions: 9.1 x 7.3 x 0.8 inches
• Shipping Weight: 1.4 pounds
• Average Customer Review: 3.8 out of 5 stars  See all reviews (56 customer reviews)
• Amazon Bestsellers Rank: #2,652,526 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

22 of 22 people found the following review helpful:

2.0 out of 5 stars Basic and filled with (outdated) tricks, August 10, 2002

By	Manny Hernandez "Author of Ning For Dummies" (Bay Area, CA) - See all my reviews (TOP 100 REVIEWER)

This review is from: Increase Your Web Traffic In a Weekend, Revised Edition (Paperback)

This book, written in 1998 and revised in 2000, by Internet time standards can be considered outdated at the time of this writing (August 2002). The author unfortunately touched on a number of Web sites and tactics that nowadays are either dead (Web sites) or considered bad internet marketing practices (redirecting, use of link farms) that could actually get you delisted. The section on traffic analysis at least talks about a professional tool (WebTrends) but then goes down a long and unnecessarily technical talk about web logs that is sure to bore the heck out of non-technical readers. If you don't mind getting spammed big time, by registering for some of the services the author recommends that are still around, and don't mind dropping in the ranks of Google at all, then get this book and follow its advice. Otherswise, download (and pay) for a license of WebPosition Gold and read the book that Amazon sells about it.

13 of 14 people found the following review helpful:

3.0 out of 5 stars Good starter book for web promotion, July 16, 2000

By	PJY "pjsailor" (Cumming, Ga USA) - See all my reviews

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This review is from: Increase Your Web Traffic In a Weekend, 3rd Edition (Paperback)

If you have never promoted your site and don't know the first steps, this is a good stating book. However, I found that I was already doing the things the author recommended and I wasn't getting the big number of hits I wanted. While the book shows straight forward ways to promote your web site, there aren't any tricks or secrets to give you an edge over the other 1 million web sites out there. If you are already listed in search engines and have well defined META tags in your web pages and want to find that extra idea to push you over the top, you probably won't find it here. However if you are new to site promotion, this is a good start.

9 of 10 people found the following review helpful:

4.0 out of 5 stars Useful, but there's a little fluff in it too...., January 21, 2000

By	Geoffrey Brown (Taconic, CT United States) - See all my reviews

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This review is from: Increase Your Web Traffic In a Weekend, Revised Edition (Paperback)

Anyone who depends on getting "eyeballs" for a living needs to read this book, if for no other reason than to see how other folks view the process. Yes, at time the author CAN sound like he is telling you "how to make a million at home in your spare time stuffing envelopes" but there is very decent content here, too. I had not GREPed in a long time -- it's not your usual "get rich quick" book that gets quite that specific. It's clear to me that the author has been there and done that. At first I wondered why he started off by plunging deep into access logs. It seemed kind of offputting -- possibly it was too technical for some of the reviewers who did not like the book. The fact that ultimately, if you cannot measure your web traffic your attempts at increasing it are just shots in the dark, becomes clear -- and really drives the direction of the rest of the book, redeemed that part for me. Really, my only criticism was that the book could have been 100 pages shorter if he had not gone into quite such repetitive detail about how to submit a site to particular directories or search engines. It seems to me that if you read the first part of the book and understood it, you really need little beyond the URLs of the directories and engines to submit effectively. I'm also glad to see the author has a new edition coming out only 2 years after the revised edition. In this field, that kind of frequency is needed.