1,001 Ways to Keep Customers Coming Back: WOW Ideas That Make Customers Happy and Will Increase Your Bottom Line [Paperback]

Donna Greiner (Author), Theodore B. Kinni (Author)

Editorial Reviews

Review

1,001 Ways is chock full of smart, savvy advice for marketers -- online and off. What sets the book apart from so many business books written today is that it is clearly written -- no jargon -- and based on common sense -- no complicated business school-type theories. You can set down and read this book -- then go right out and put what you read into practice. Immediately. After you have sweated and slaved to create customers, Mr Kinni -- and his co-author, Donna Greiner -- show you how to keep them. -- eMarketer, November 29, 1999

1,001 Ways to Keep Customers Coming Back by Donna Greiner and Theodore B. Kinni (Prima Publishing) literally overflows with excellent advice. The book offers eleven broad strategies for customer retention and the authors have filled the book with great tips that will work for you. -- Bookviews, Jan. 2000

Keeping customers for life is the battle cry of successful real estate professionals. Doing it is a difficult trick. For some tips, check out 1,001 Ways To Keep Customers Coming Back. 1,001 Ways provides an encylopedic selection of real-world customer retention ideas. It shares ideas from around the globe, from big and small businesses in big and small markets in just about every industry you can imagine. -- RISMEDIA, Dec. 15, 1999

Sure-Fire, Can't-Miss Tips, Techniques, and Ideas for Building Lifelong Customer Loyalty -- Review

The fact is that most companies are obsessed with getting new customers. They advertise, plead, cajole, bribe and bend over backwards to get a new customer. And then, once they get them, treat them like dirt. Wish that they'd go away. Disrespect them. Cease to invest. In general, marketers act like idiots when it comes to great customers. And this book will open your eyes to the problem and give you not ten, not twenty, but literally a thousand ways to do something about it. -- Seth Godin, from the book's foreword

Very Good! 1,001 Ways to Keep Customers Coming Back is chock full of ideas gathered from business customer service pros. One can't help but get ideas from this book. -- Bookreview.com, Jan. 2000

When you run out of ideas for providing outstanding customer service, this book will bail you out. It describes, usually in 50 words or less, 1,001 of the best customer service practices from businesses of all sizes, places, and industries. Loosely grouped by categories such as bundling products, guaranteeing your product or service, and rewarding your customers, these ideas will definitely ignite a brainstorm. -- Inc.com, March 1, 2000

Product Description

Discusses how to create products/services tailored to your customers' needs, recognizing and rewarding your most profitable trophy customers, using guarantees to build customer trust, and turning first-time customers into frequent buyers. Softcover. DLC: Customer satisfaction.

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Product Details

• Paperback: 288 pages
• Publisher: Three Rivers Press (October 20, 1999)
• Language: English
• ISBN-10: 0761520295
• ISBN-13: 978-0761520290
• Product Dimensions: 8.5 x 5.6 x 0.6 inches
• Shipping Weight: 12.6 ounces (View shipping rates and policies)
• Average Customer Review: 3.3 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Bestsellers Rank: #589,531 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

20 of 21 people found the following review helpful:

5.0 out of 5 stars Irresistible Lists to Fill the Gaps in Your Stalled Thinking, June 5, 2000

By	Professor Donald Mitchell "Jesus Makes Me a P... (Thanks for Providing My Reviews over 97,000 Helpful Votes Globally) - See all my reviews (TOP 10 REVIEWER)    (VINE VOICE)

This review is from: 1,001 Ways to Keep Customers Coming Back: WOW Ideas That Make Customers Happy and Will Increase Your Bottom Line (Paperback)

Ever since The Loyalty Effect was published, companies have come to understand that it is usually far more profitable to keep existing customers than to acquire new ones. Since companies usually focus more on getting the new ones, that left a problem for executives: What are good ways to retain customers?

The book vaults into the gap by addressing major areas like creating a better bundle of products and services (offer stamps in a card shop in a tourist town like Williamsburg where the post office has long lines), add incentives (free gifts, coupons, rebates, special financing, and contests), tap into or build communities of interests (like those who love Harleys), building trust by standing behind your work (deliver what you promise and make good if you don't), give first in order to receive (this often means helping a charitable purpose with some of your proceeds), reward all customers as though they are your best customer (with a smile, recognition, respect, etc.), treat your best customers even better (they account for 80 percent of profits and there aren't very many of them), make it easy (automatic reorder and replenishment), go to your customers, personalize what you offer to your customers, and become a champ at customer service.

These are all valid concepts, and seeing 100 or so examples of each point makes it easier to imagine how to apply these principles to your own business. That's the strength of the book.

My only quibble was that it seemed like the examples pretty much came from the same companies in each area. I think I now know more about Merrie Maids than I really need to know, and a lot of the examples are pretty obvious. Usually books of lists have more variety and more intriguing examples.

Perhaps this limitation is just because this subject hasn't been thought about enough. I hope the authors come back with an update on this book in a few years with zingy examples that are based on things you, the reader, have developed as a result of studying this book.

May you have irresistible success in keeping your customers!

10 of 10 people found the following review helpful:

4.0 out of 5 stars Customers are the gold in your company, April 3, 2000

By	Demetris Demetriou (U.S.A) - See all my reviews

This review is from: 1,001 Ways to Keep Customers Coming Back: WOW Ideas That Make Customers Happy and Will Increase Your Bottom Line (Paperback)

I liked this book. All companies depend on one thing only; customers. And "1001 Ways to Keep Customers Coming Back" empasizes this point which, although, should be clear with all managers and business owners, is not. The book introduces basic ways of keeping your customers happy and how to "promote" you company or product so that you gain customer loyalty. I think this is a good book for everyone in the business world.

1.0 out of 5 stars Misleading title, August 9, 2009

By	John Dane (ny) - See all my reviews

This review is from: 1,001 Ways to Keep Customers Coming Back: WOW Ideas That Make Customers Happy and Will Increase Your Bottom Line (Paperback)

The book says 1001 ways............but what it does is it takes one idea let say sponsorship and shows 20 companies that sponsor some event.So the book has about 30-50 ideas and about 1000 companies that implement them.From those 30-50 ideas are useful about 10 the rest is common sense even for a 10 year old running a lemonade stand,like print coupons,give discount on slow days etc.I can't recommend the book very basic ,301 do it your self marketing ideas is much more useful for a new small business.