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The New Color of Success: Twenty Young Black Millionaires Tell You How They're Making It

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The New Color of Success: Twenty Young Black Millionaires Tell You How They're Making It [ILLUSTRATED] (Hardcover)

~ Niki Butle Mitchell (Author), (Author)

4.5 out of 5 stars See all reviews (12 customer reviews)

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Hardcover, Illustrated Available from these sellers. Published December 14, 1999	Hardcover, Illustrated	--	$8.90	$0.02
Paperback Available from these sellers. Published November 28, 2001	Paperback	--	$2.78	$1.21

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Editorial Reviews

Review

A poster highlighting men and women of The New Color of Success should be tacked on the wall of every elementary, junior, and high school in the nation right next to the posters of Michael Jordan, Tiger Woods, and Master P. The message: There are paths beyond sports and entertainment to reach the heights of success. -- Roy S. Johnson

As seen in ////USA TODAY -- Review

Niki Mitchell writes a blunt and revealing set of portraits of young African American millionaires. Her writing captures the spirit of the young African Americans who are tackling capitalism and coming up winners without losing their souls. The New Color of Success is a must-read for those who understand that the challenges of the twenty-first century will be both DuBois's color line and the post-industrial dollar sign. -- Julianne Malveaux, Ph.D.

Throughout my career, economic empowerment for African Americans has been one of my primary goals. It is rewarding to see the fruits of generations of struggle manifested in a book of this nature. My hope is that this book will inspire other young people to pursue their entrepreneurial dreams. -- Congressman John Conyers, Jr.

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As seen in ////USA TODAY

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Product Details

Hardcover: 288 pages
Publisher: Prima Lifestyles; illustrated edition edition (December 15, 1999)
Language: English
ISBN-10: 0761520651
ISBN-13: 978-0761520658
Product Dimensions: 9.1 x 6.1 x 1.2 inches
Shipping Weight: 14.4 ounces

Average Customer Review: 4.5 out of 5 stars See all reviews (12 customer reviews)

Amazon.com Sales Rank: #1,255,647 in Books (See Bestsellers in Books)

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	84% buy the item featured on this page: The New Color of Success: Twenty Young Black Millionaires Tell You How They're Making It 4.5 out of 5 stars (12)
	13% buy Young Black Millionairess (Get to the Point Edition) 5.0 out of 5 stars (2) $19.35
	4% buy Reallionaire: Nine Steps to Becoming Rich from the Inside Out 4.4 out of 5 stars (27) $10.17

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Customer Reviews

12 Reviews

5 star:		(9)
4 star:		(2)
3 star:		(0)
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Average Customer Review

4.5 out of 5 stars (12 customer reviews)

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Most Helpful Customer Reviews

20 of 20 people found the following review helpful:

5.0 out of 5 stars Want to succeed? Read this book!, January 14, 2000

By	Karen Hirsch (Seattle) - See all my reviews

Black, white, whatever - if you're bored by your job and have ever dreamed of doing what you really want - this book is for you. The stories of these selfmade millionaires is pure inspiration. Even if you don't plan on starting your own business any time soon, this book is about living life to the fullest on your own terms. If you want a great read and a kick in the pants, The New Color of Success will give you both. What are you waiting for?

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8 of 8 people found the following review helpful:

5.0 out of 5 stars Thank You!, January 3, 2000

By	V. Sizer (Washington, DC) - See all my reviews

I am delighted to extend a warm, personal "Thank You" to Ms. Mitchell for writing such a dynamic book. I commend her and the fine business men and women that appear in her book for the outstanding contributions they make on a daily basis for improving the quality of life for many young black people. It is concerned authors like Niki that help to revitalize the true spirit of black self empowerment. Niki's examples of personal excellence plays an integral role in instilling in young people an appreciation for life, and fostering a climate of ambition and achievement amony young people. This book encourages young and old alike to become business leaders in their communities. I applaud Niki for affording our young people the greatest gift of all for the holidays--FAITH IN THEMSELVES.

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9 of 10 people found the following review helpful:

5.0 out of 5 stars The New Color Of Success, April 2, 2000

By	Marie Curate - See all my reviews

AWESOME! Thank you Ms. Niki Butler Mitchell for showcasing people of color. I know they exist in my environment, but there are others in the world that are not surrounded by such images of success.

The theme throughout this book is faith, perseverance, hard work, family, helping others, not MONEY! I could not put this book down. It lead to my insomnia!

Why should you purchase this book? Parents to encourage your child; multicultural professionals to show there are a multitude of successful people of color that are not in the entertainment industry or playing supports that encounter racism; entrepenuers to refer to as a source of encouragement.

Bottomline this is not just a book for people of color, but for people who have persevered. These individuals have definitely reinforced my motto, "all you can tell me is no, but if I don't ask the answer is already N-O!"

Thanks to the individuals represented in the pages of 'The New Color Of Success' I have been encouraged to continue focusing on my passion.

So, Ms. Mitchell when are you planning on writing the next one?

Marie Curate

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Most Recent Customer Reviews

4.0 out of 5 stars Good motivational tool
This book gave me a good look at the process (in short) that many of these individuals had to go through in order to achieve their goals. Read more

Published on July 29, 2002 by Arthur Gousby, III

1.0 out of 5 stars Verify Your Millionaires BEFORE writing about them!
The book writes about a Mr. Alvin Rice as a "Young Black Millionaire" but he is definetly NOT one. Read more

Published on April 23, 2001

5.0 out of 5 stars The New Color of Success: Twenty Young Black Milionaires
Absolutely outstanding piece of literary work. It is rare, even with the likes of Black Enterprise Magazine, that we get to see the wealthy Black Americans that exist in this... Read more

Published on July 19, 2000 by Tim Willis

4.0 out of 5 stars About time.
I have been looking for a book like this. It was an excellent choice of subject matter. However, unlike the magazine articles that tell the story of success, these stories lack... Read more

Published on March 9, 2000 by Buy the book, like yesterday.

5.0 out of 5 stars The New Color of Success
This book is timely and superbly written by a woman who has done her research well. Each case study offers a wealth of information about how to be a financially successful person... Read more

Published on January 12, 2000 by Amy Bowles-Reyer, Ph.D.

5.0 out of 5 stars A Must-Read!
Niki Butler Mitchell reveals how a diverse, dynamic group of go-getters has crafted a new color and definition of success and she does it in a way that will inspire everyone who... Read more

Published on January 9, 2000 by TaRessa Stovall

5.0 out of 5 stars Insightful, Motivating, Inspiring!
A unique business book describing the successes of young African-American entrepreneurs with poignant reflections on the costs, rewards and responsibilities of being successful... Read more

Published on January 7, 2000 by John R Johnson

5.0 out of 5 stars Easy Read, Interesting Subject
I read the book to review what facts it contained that would help expunge the stereotype that only black entertainers and sports figures become financially successful in this... Read more

Published on January 5, 2000 by Joan Washington

5.0 out of 5 stars FABULOUS NEW BOOK
A fabulous new book that tells the stories of self-made black millionaires. Great, surprising and inspirational stories. Read more

Published on December 28, 1999 by William Warshauer

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