Most Helpful Customer Reviews
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19 of 19 people found the following review helpful:
2.0 out of 5 stars
Basic and filled with (outdated) tricks, August 10, 2002
This book, written in 1998 and revised in 2000, by Internet time standards can be considered outdated at the time of this writing (August 2002). The author unfortunately touched on a number of Web sites and tactics that nowadays are either dead (Web sites) or considered bad internet marketing practices (redirecting, use of link farms) that could actually get you delisted. The section on traffic analysis at least talks about a professional tool (WebTrends) but then goes down a long and unnecessarily technical talk about web logs that is sure to bore the heck out of non-technical readers. If you don't mind getting spammed big time, by registering for some of the services the author recommends that are still around, and don't mind dropping in the ranks of Google at all, then get this book and follow its advice. Otherswise, download (and pay) for a license of WebPosition Gold and read the book that Amazon sells about it.
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13 of 13 people found the following review helpful:
3.0 out of 5 stars
Good starter book for web promotion, July 16, 2000
If you have never promoted your site and don't know the first steps, this is a good stating book. However, I found that I was already doing the things the author recommended and I wasn't getting the big number of hits I wanted. While the book shows straight forward ways to promote your web site, there aren't any tricks or secrets to give you an edge over the other 1 million web sites out there. If you are already listed in search engines and have well defined META tags in your web pages and want to find that extra idea to push you over the top, you probably won't find it here. However if you are new to site promotion, this is a good start.
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9 of 9 people found the following review helpful:
5.0 out of 5 stars
Websites Can Become More Productive Marketing Tools!, November 20, 1998
By A Customer
Success for any online business or any other form of online information sharing is dependent upon certain factors such as having a well designed Website, having a set purpose for the Website, having the motivation to succeed, and of course, how well the Website is being marketed. William Stanek has written Increase Your Web Traffic In a Weekend to assist Webmasters and other online people to effectively promote themselves! The author does a superb job outlining sound strategies to promote any Website. This book is full of creative and necessary steps to take. For instance, Websites could be listed with a number of Internet search engines, business search engines, online Yellow Pages directories, and other specialized directories. Newsgroups and E-Mail are other forms of online exposure that can draw attention to a Website. According to the author there are ways of determining who is visiting your Website, for what reasons, how often, from what locale, through what service, and which pages are being accessed more often. The use of guest books is one option. A good amount of time is taken to analyze the access logs most Website owners and Webmasters have available to them. Based upon information gleaned from guest books and access logs a Website can become a more productive marketing tool. You never know who may decide to drop by and for what reason. Find out today! The author offers other helpful information on how best a Website can be promoted. Ideas such as using banner advertisements, offering give away incentives, holding contests, games, and sweepstakes are covered. Consider offering important information people can take with them and services they can put to use. Links to online sources of software, clipart, sounds, and Website design tips may also prove helpful. Before paying someone else to promote your Website, consider investing in this book and setting aside a weekend. This book offers a disciplined approach that if followed will generate a noticeable increase in Web traffic to your site. The knowledge and experience gained by following the instruction in this book will be worth the time and money involved. Highly recommended!
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