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Web Advertising and Marketing, 3rd Edition

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Web Advertising and Marketing, 3rd Edition (Paperback)

by Thomas J., Jr. Kuegler (Author)

(2 customer reviews)

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Book Description
The Web has changed the way every business function is conducted and will continue to have profound influences on the global economy. As your company enters the world of e-commerce and Web technologies, you will need effective Web advertising and marketing solutions. Web Advertising and Marketing, 3rd Edition is a complete guide to the tricky business of building an effective online commercial presence. It walks you through every step of the process, from understanding the basic technology to building an online marketing plan--from designing a stellar commercial Web site to making sure a Web site is secure. The book includes case studies of actual businesses and their success and failures on the Web. Web Advertising and Marketing, 3rd Edition can be a valuable guide for the novice to experienced Internet business person.

Book Info
(Prima Tech) A complete guide to the business of building an online commercial presence, with the five W's of Web marketing, myths and facts about marketing on the Web, E-mail marketing and how to use it, banners, the latest design concepts and a host of other useful information for the e-entrepreneur. Previous edition not cited. Softcover.

Product Details

Paperback: 560 pages
Publisher: Premier Press (September 21, 2000)
Language: English
ISBN-10: 0761528539
ISBN-13: 978-0761528531
Product Dimensions: 9.1 x 7.4 x 1.2 inches
Shipping Weight: 2.1 pounds

Average Customer Review:

(2 customer reviews)

Amazon.com Sales Rank: #1,876,459 in Books (See Bestsellers in Books)

(Publishers and authors: Improve Your Sales)

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