AuctionWatch.com's Official Guide to Online Buying and Selling (Paperback)

by Dennis L. Prince (Author), Dennis Price (Author)

Editorial Reviews

Amazon.com Review
"Online auctions are no fad, no fluke, no flash-in-the-pan venture," states Dennis L. Prince, author of AuctionWatch.com's Official Guide to Online Buying and Selling. Indeed, Forrester Research projects that the online-auction industry will grow from $4.5 billion in 1999 to a whopping $19 billion in 2003. For those who are eager to see what the fuss is all about, this book is a great place to start. It provides a ton of information for both buyers and sellers, with tips on auction formats (reserve auctions, Dutch auctions, and so on), authentication, spotting and avoiding fraud, setting up your auction business, creating effective auction listings, dealing with deadbeat bidders, and much more. Of course, there are numerous plugs for AuctionWatch.com's services--"AuctionWatch.com Has More" reminders appear on every other page or so. And, while the prose occasionally gets cheesy ("fast-paced and rapid-fire information is what awaits you in these pages," states Prince), the book is otherwise exceptionally well written and organized, and is a valuable guide for serious online bidders and auctioneers. Included on CD-ROM is AuctionWatch.com's Auction Manager Pro seller application. --Andy Boynton

Product Description
Upon its initial launch in July 1998, AuctionWatch.com established itself as the auction-goers advocate, taking an impartial, in-depth, and occasionally hard-edged approach to the issues and events of the online auction arena. In this book, AuctionWatch.com and Dennis Prince, a regular contributor to AuctionWatch.com, provide you with tips and tactics that you can reference easily and apply without delay before, during, and after an auction. Each chapter of the book features a general introduction to the specific topic at hand and then proceeds to serve up a generous and appropriate number of easy-to-use tips laid out in a logical, linear progression. The Official AuctionWatch.com Tips and Techniques Guide will be of greatest immediate use to the seasoned auction-goer. Although it caters to online auction buyers, it also focuses on tips and tactics for medium and high volume sellers. It is presented in an easy-to-use, immediately applicable format that promotes more efficient and successful online auctioning for buyers and sellers.

Product Details

• Paperback: 291 pages
• Publisher: Premier Press (October 2000)
• Language: English
• ISBN-10: 0761529993
• ISBN-13: 978-0761529996
• Product Dimensions: 9.1 x 7.4 x 0.8 inches
• Shipping Weight: 1.3 pounds (View shipping rates and policies)
• Average Customer Review: 4.2 out of 5 stars See all reviews (4 customer reviews)
• Amazon.com Sales Rank: #2,511,075 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

17 of 17 people found the following review helpful:

5.0 out of 5 stars Get started selling with online auctions!, December 23, 2000

By A Customer

This book covers all the bases, inculding Terms of Service, Shipping policy, handling payments, dealing with non-paying bidders, and more! It would be an excellent tool for anyone that wants to get started with online auctions.

It is directed more towards the novice seller. Experienced sellers would most likely already know everything in this book. However, all buyers would benefit from reading this book because it would give them an idea of how a good seller should handle thier business.

21 of 23 people found the following review helpful:

5.0 out of 5 stars Terrific read for novice and expert alike!, October 17, 2000

By	George Liang (San Francisco, CA USA) - See all my reviews (REAL NAME)

Being a part time seller on eBay, I found this book rather helpful. It gave great tips on how to deal with comon issues like dealing with a non-paying bidder or a difficult seller. The offline bulk listing tool provided on the CD, is just awesome and definitely a time saver.

5.0 out of 5 stars decent, October 17, 2000

By	Bret Clement (San Francisco) - See all my reviews

I was an auction 'newbie', and this book helped me understand better how online auctions work. It covers things like how to avoid fraud and how to auction so that I make the most money. For example, I learned how to set up email support for all of my bidders, how to authenticate items I'm selling that may be valuable and how to earn a good reputation among bidders.

It helped me as a seller on a very basic level - I didn't know where to begin. The book really helped me create my auctions. For example: what I should include in my listing, the best shipping methods, and how to get an ongoing inventory, etc.

I would recommend this for people like me who want to learn and sell online through auctions - although the language can be a little kitschy at times, it's helpful.