Marketing to Moms: Getting Your Share of the Trillion-Dollar Market (Hardcover)

~ (Author)

Editorial Reviews

From Library Journal

The focus of Bailey's book is how to reach the unique market of mothers, or the "mom market," with a marketing message. Bailey, the CEO of BSM Media, Inc., a media and marketing company that specializes in the mom market, contends that mothers are a distinct group and respond to different stimuli. Furthermore, marketers must recognize the diversity in the mom market and target a specific segment of this huge, cash-rich group. Bailey details invaluable techniques for crafting messages and building brand loyalty. Packed with personal interviews and real-life examples of companies successfully marketing to mothers, the book's chapters cover topics like "Stay-at-Home Versus Working Moms," "Development of an Effective Web-Site Strategy," "Marketing to Moms Through Their Children," and "Creating a Marketing Plan." Case studies to illustrate these topics are relevant and clear, and a short list of notes for each chapter will lead students and researchers to other resources. The "Mom" research study results will be of interest to many businesses. This compact volume will be a valuable addition to any business collection.
Susan C. Awe, Univ. of New Mexico Lib., Albuquerque
Copyright 2002 Reed Business Information, Inc.

Review

Praise for Marketing to Moms:
"I became aware of the incredible economic power of mothers when I developed the first financial services company for women. With Maria Bailey's help, any size business can hone its message and attract these women as devoted customers." ? Jennifer Openshaw, founder of Women's Financial Network snf author of What's Your Net Worth?
"Maria Bailey is a marketing maven who provides insights into moms' buying habits that will enhance any marketing plan for moms. The invaluable advice in this book covers it all, from helping you see through the eyes of moms selling to them creating brand loyalty among mothers and more. Marketing to moms will never be the same again!" ? Ellen Reid Smith, author of e-Loyalty: How to Keep Customers Coming Back to Your Website and founder of e-loyaltyresource.com
"Maria reveals the secrets of how and where to reach a potent consumer group?moms! Find out how to succeed with the largest consumer group by heeding the advice in Marketing to Moms. A must read for consumer marketers." ? Kay Koplovitz, founder of USA Networks and author of Bold Women, Big Ideas -- Review

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Product Details

• Hardcover: 304 pages
• Publisher: Prima Lifestyles; 1st edition (October 22, 2002)
• Language: English
• ISBN-10: 0761563660
• ISBN-13: 978-0761563662
• Product Dimensions: 8.5 x 5.8 x 1 inches
• Shipping Weight: 15.2 ounces
• Average Customer Review: 3.0 out of 5 stars  See all reviews (6 customer reviews)
• Amazon.com Sales Rank: #1,133,814 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

4 of 4 people found the following review helpful:

1.0 out of 5 stars Boring!, August 30, 2003

By A Customer

I've read every book on the topic and this is by far the most elementary. You don't need a degree in marketing to see the author has no experience or insight on this delicate market.

3 of 3 people found the following review helpful:

2.0 out of 5 stars Marketing 101, April 28, 2003

By A Customer

I had great hopes for the new insights I'd get from this book, but it was like the author hadn't been to Marketing 101 and thought she'd figured out the virtues of direct marketing all by herself. Some interesting case histories and anecdotes, but was it worth the cover price?

4 of 6 people found the following review helpful:

5.0 out of 5 stars Interesting Read, December 2, 2002

By A Customer

This book contained many interesting examples of how companies are targeting the mom market. But what is most surprising is how many companies are missing the boat by advertising in a way that talks down to mothers. This book will open your eyes up to the potential of gaining a mother as a customer.