Developing Questions for Focus Groups (Focus Group Kit) (Paperback)

by Professor Richard A. Krueger (Author) "As you think about questions, keep several guiding principles in mind..." (more)
Key Phrases: questioning route, focus group questions, assistant moderator (more...)

Editorial Reviews

Product Description

Struggling with focus groups questions? Asking the right questions is critical in focus group interviewing. Developing Questions in a Focus Group describes a practical process for identifying powerful themes and offers an easy-to-understand strategy for translating those themes into questions. Richard A. Krueger suggests ways of categorizing, phrasing, and sequencing focus group questions. Going beyond material presented in his earlier books, Krueger shares ideas for questions that get participants actively involved in the focus group interview by asking participants to make lists, create report cards, sort pictures, draw, cut and paste, or participate in a mini-debate. The results of these activities not only yield insightful information but are also interesting and fun. This book helps make the process of developing good questions doable by outlining a process and offering many examples. After reading this book, your focus groups will never be the same.

About the Author
Richard Krueger, Ph.D., is a professor emeritus and senior fellow at the University of Minnesota. He spent 25 years with the University of Minnesota Extension Service serving as evaluation leader. Now he teaches qualitative research methods and program evaluation at the University of Minnesota. Although trained as a quantitative researcher, he was drawn to qualitative research. He has spent the last 30 years learning about, practicing, and teaching focus group interviewing.

Product Details

• Paperback: 128 pages
• Publisher: Sage Publications, Inc; 1 edition (July 24, 1997)
• Language: English
• ISBN-10: 0761908196
• ISBN-13: 978-0761908197
• Product Dimensions: 10.1 x 6.9 x 0.4 inches
• Shipping Weight: 9.8 ounces (View shipping rates and policies)
• Average Customer Review: 2.0 out of 5 stars See all reviews (1 customer review)
• Amazon.com Sales Rank: #322,547 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

2.0 out of 5 stars Shame on you Richard Krueger!, March 21, 2009

By	Easy Writer - See all my reviews

This is a slim book - 100 pages total. Pages 83-100 are copies of discussion guides Richard Krueger has used in the past. Curiously, the questions are not insightful and don't even use many of the question formats suggested in the book.

That leaves about 80 pages of actual text, or really just 68 pages once you ignore the blank pages and nearly blank pages at the end of each chapter. $45 for a 68-page book is absolutely shameful.

And what's in those 68 pages? To be honest, not much. It covers what most beginning moderators already know. Actually, it covers LESS than they already know. I was started how swiftly each chapter ended, having only covered a few topics and offering very little that was new. I was sourly aware of all the knowledge I had about asking question that was NOT in the book and wondered, if the author is so experienced, why he was being so stingy with the advice.

Richard Krueger should be terribly ashamed of putting out such a lazy piece of work on such an important topic.