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Hands-On Social Marketing: A Step-by-Step Guide (Paperback)

by Nedra Kline Weinreich (Author) "Social marketing-one of the newest ideas in public health and human services practice, right?..." (more)
Key Phrases: Salt Lake City, New York, Theory of Planned Behavior (more...)
5.0 out of 5 stars  (2 customer reviews)

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Editorial Reviews

Review

"Hands-On Social Marketing demystifies the process of developing and implementing a social marketing campaign. Nedra Kline Weinreich translates the concepts of social marketing into a clear, step-by-step process that almost anyone can follow." 

(Karen Bernstein )

Review

"Hands-On Social Marketing demystifies the process of developing and implementing a social marketing campaign. Nedra Kline Weinreich translates the concepts of social marketing into a clear, step-by-step process that almost anyone can follow." 



See all Editorial Reviews

Product Details

  • Paperback: 272 pages
  • Publisher: Sage Publications, Inc; 1 edition (June 14, 1999)
  • Language: English
  • ISBN-10: 0761908676
  • ISBN-13: 978-0761908678
  • Product Dimensions: 10.7 x 8.4 x 0.6 inches
  • Shipping Weight: 1.4 pounds (View shipping rates and policies)
  • Average Customer Review: