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Editorial Reviews
Review
"Always the leader in spotting crucial trends, Thomas L. Greenbaum was the first professional focus group moderator to speak out and give a wake-up call to the qualitative research industry about the sweeping implications of video conferencing technology. . . . His writing provides a comprehensive exposition on how to optimize this important development with solid tips and recommendations for client users and moderators."
-- ReviewReview
"Always the leader in spotting crucial trends, Thomas L. Greenbaum was the first professional focus group moderator to speak out and give a wake-up call to the qualitative research industry about the sweeping implications of video conferencing technology. . . . His writing provides a comprehensive exposition on how to optimize this important development with solid tips and recommendations for client users and moderators."
(John J. Houlahan )
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Inside This Book
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First Sentence:
Because of the popularity of focus groups as a research technique, the term focus groups has come to mean different things to different people. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
moderator costs, rescreening questionnaire, focus group industry, recruitment scams, focus group moderating, focus group room, most moderators, postgroup discussion, physician focus groups, qualified moderators, moderator guide, moderator charges, client observers, focus group facility, own qualitative research, situational associations, many moderators, moderation technique, focus group facilities, moderating focus groups, focus group process, credentials presentation, effective moderator, effective focus groups, focus group technique Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, People Board, Litigation Focus Groups, Facility Name New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Because of the popularity of focus groups as a research technique, the term focus groups has come to mean different things to different people. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
moderator costs, rescreening questionnaire, focus group industry, recruitment scams, focus group moderating, focus group room, most moderators, postgroup discussion, physician focus groups, qualified moderators, moderator guide, moderator charges, client observers, focus group facility, own qualitative research, situational associations, many moderators, moderation technique, focus group facilities, moderating focus groups, focus group process, credentials presentation, effective moderator, effective focus groups, focus group technique Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, People Board, Litigation Focus Groups, Facility Name New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 4
books:
38
books
cite this book:
See all 38 books citing this book
- The Practical Handbook and Guide to Focus Group Research by Thomas L. Greenbaum in Front Matter (1), and Front Matter (2)
- Final report by Royal Commission of Inquiry into the Activities of the Nugan Hand Group on page 53
- The Road Ahead (Penguin Readers, Level 3) by Gates on page 97
- Focused Interview by Robert K. Merton on page 167
- Focus Groups: Supporting Effective Product Developement by Joe Langford on page 45, and page 224
- Developing Focus Group Research: Politics, Theory and Practice by Dr Rosaline Barbour on page 4, and Back Matter
- The Market Research Toolbox: A Concise Guide for Beginners by Professor Edward F. McQuarrie on page 92
- Qualitative Research in Nursing by Immy Holloway on page 120
- Handbook of Communication Audits for Organisations by Owen Hargie in Back Matter
See all 38 books citing this book
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55% buy the item featured on this page: The Handbook for Focus Group Research $46.11 |
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19% buy Focus Groups: A Practical Guide for Applied Research $46.61 |
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9% buy Analyzing and Reporting Focus Group Results (Focus Group Kit)$54.95 |
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9% buy Focus Groups as Qualitative Research (Qualitative Research Methods) $15.30 |
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