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Product Description
Examining cultural goods and services, the cultural industries, and the cultural aspects of organization and work, this innovative text offers a novel understanding of relations between the economic and the cultural. This book shows how cultural products are produced, marketed, and sold in an increasingly global economy. Chapters examine the emergence of truly global cultural products and the strategies of global cultural players, such as Sony. They analyze how culture is circulated through the activities of the cultural intermediaries of design, marketing, and advertising, and explore cultural production in practice through an examination of the contemporary fashion industry. The book also looks at why culture has become a crucial concern in business and organizations, and how the construction of particular corporate cultures has implications for the creation of identities that blur the boundaries between work and leisure. Throughout, the book illustrates that contemporary cultural goods and services are inextricably bound upb with economic processes of production, circulation, and exchange, and shows how "economic" processes and practices are in an important sense "cultural" phenomena depending on meaning for their effects. With unique coverage of a range of hotly debated topics, presented in an accessible form with questions, activities, and selected readings, this book will be essential reading for lecturers and students in cultural studies and a range of related fields.

First Sentence:
We are presently living through a period of extraordinary transformation. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
corporate culturism, corporate culture programmes, interactive service workers, new petite bourgeoisie, entrepreneurial discourse, pseudo individuality, advertising practitioners, routine production services, culture consultants, promotional culture, industrial standardization, contemporary programmes, modern industrial worker, governing economic life, cultural intermediaries, part interchangeability, new global context, symbolic analysts, creative advertising, legitimate culture Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, United States, George Michael, The Open University, Ralph Lauren, Michel Foucault, Avant Guardian, Financial Times, Wall Street, Marc Levinson, Harvard Business Review, Last Action Hero, Time Warner, British Airways, Levi Strauss, Nederveen Pieterse, Paul du Gay, Sony Walkman, Andrew Wernick, Ian Angell, Los Angeles, Max Weber, Sean Nixon, Tin Pan Alley, Alles Super Gut New!
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