Selling Online for Dummies (Paperback)

~ Leslie Heeter Lundquist (Author)

Editorial Reviews

Amazon.com Review

Once again the Dummies series takes a seemingly complex skill and presents it clearly with simple language, common sense, and a friendly presentation. The emphasis of Selling Online for Dummies is less on sales skills (which are covered in Marketing Online for Dummies from the same series) than on the nuts and bolts of setting up and running an actual sales site on the Web.

Lundquist guides the online entrepreneur-to-be through the maze of developing an effective store. She breaks the basic knowledge into six sections that discuss the thinking that should go into a sales site design; the technical matters of selecting hardware and software and maintaining the site; how to develop selling content; how to make a site strong through sound advertising practices (no spam advised here), database use, and customer service; the tricky area of accepting payment online; and the safe areas of Internet commerce law (an especially valuable chapter). Lundquist finishes with the customary Dummies series "Parts of Tens," three lists of top-10 tips to maximize chances of success. An enclosed CD-ROM contains software useful in constructing an interesting online store. --Elizabeth Lewis

Product Description

The biggest myth in online selling is that the world will beat a path to your door as soon as you launch your business-based Web site. This technique -- "If you build it, they will come" -- may have worked fine for Kevin Costner in the movie Field of Dreams, but here in the real world, where competition for online goods and services is growing increasingly stiff, you need all the help you can get. Now, you can take full advantage of today's online tools with Selling Online For Dummies, a smart, plain-speaking reference book for building and maintaining practical, professional-looking Web sites that will keep your customers coming back again and again. From the basic decisions of moving your sales operation online to choosing the right hardware, software, Internet Service Provider, and security features (for managing and protecting direct online sales), Selling Online For Dummies is packed to the brim with proven tips and techniques for success. The book's own CD-ROM includes great software for PCs and Macs -- software that can help you get your online store up and running -- including Web server software, Web site design and development tools, and templates for creating your own online database search engines. New to the concept of online sales and marketing? Be sure to pick up a copy of our companion book, Marketing Online For Dummies®, for more insight into the rapidly growing world of online commerce.

Product Details

• Paperback: 384 pages
• Publisher: For Dummies (March 2, 1998)
• Language: English
• ISBN-10: 0764503340
• ISBN-13: 978-0764503344
• Product Dimensions: 9.8 x 7.5 x 1.2 inches
• Shipping Weight: 1.5 pounds
• Average Customer Review: 2.7 out of 5 stars  See all reviews (3 customer reviews)
• Amazon.com Sales Rank: #1,537,946 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

5 of 6 people found the following review helpful:

2.0 out of 5 stars Not helpful, June 9, 1999

By A Customer

As a web-developer in the process of setting up a cyber-store I found this book quite inadequate. It covers the relevent topics - shopping carts, credit cards, ISPs, etc. but it never addressed any of my basic questions. I never got anything(idea, advice, tip) that I could apply to my cyber-store. I had to refer to many other books.

3 of 5 people found the following review helpful:

4.0 out of 5 stars Great, February 19, 1999

By	[e-mail] (United States) - See all my reviews

Selling Online for Dummies complements Marketing Online for Dummies. As an individual who is starting an Internet Consulting business, I found both books to be very informative.

2 of 6 people found the following review helpful:

2.0 out of 5 stars No useful info., July 3, 1999

By A Customer

Not much I can say about this book. Waisting of time and money