Microsoft CRM for Dummies (Paperback)

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Editorial Reviews

Product Description

* The ideal introductory guide to Microsoft's much anticipated entry into the Customer Relationship Management (CRM) software marketplace
* Discusses the key features of Microsoft's CRM software, including tools to help businesses sell more effectively, manage all customer communications in one place, track and convert leads, make informed decisions faster, and provide consistent service
* Provides expert tips and tricks to make the software work more effectively
* Explains how to achieve increased customer satisfaction, customer loyalty, and more profitable customer relationships
* Author is considered one of a handful of global experts on CRM for small- and medium-sized businesses

From the Back Cover

Tailor Microsoft CRM to manage records and workflow for your business

Find out how to target your sales efforts and become a customer service leader

A happy customer is a repeat customer, so how do you make ’em happy? You can manage, with Microsoft CRM and this friendly guide by your side! Find out how easily you can provide super service, track your invoices, sell more effectively, maximize your leads, and show your customers they’re tops on your list.

The Dummies Way

• Explanations in plain English
• "Get in, get out" information
• Icons and other navigational aids
• Tear-out cheat sheet
• Top ten lists
• A dash of humor and fun

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Product Details

• Paperback: 384 pages
• Publisher: For Dummies; 1 edition (July 18, 2003)
• Language: English
• ISBN-10: 0764516981
• ISBN-13: 978-0764516986
• Product Dimensions: 9.1 x 7.3 x 0.9 inches
• Shipping Weight: 1.5 pounds (View shipping rates and policies)
• Average Customer Review: 1.6 out of 5 stars  See all reviews (5 customer reviews)
• Amazon.com Sales Rank: #872,507 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

11 of 13 people found the following review helpful:

4.0 out of 5 stars Good, with Limitations, August 18, 2003

By A Customer

Ordered this book because it was the first out on MS CRM. And while the book was helpful, it was typical "Dummies" material in that I think it lacked some things (e.g. Did not cover form customization, creating a letter/fax, etc.). So, it is a good primer to CRM, but I'm sure better material will be released. This is probably a good read for the average user, but for an admin or "trainer", you'll want to delve deeper.

3 of 4 people found the following review helpful:

1.0 out of 5 stars Microsoft CRM, January 22, 2005

By	Red Sox Fan - See all my reviews

There is very little in this book. Don't buy it.

P.S. The product isn't ready for prime time either.

1 of 3 people found the following review helpful:

1.0 out of 5 stars I've bought this book and have found no interesting, January 12, 2005

By	Vitaly K "Vitaly K" (USA) - See all my reviews

I've bought this book and have found no interesting. Just simple concepts for real dummies. Õóéíÿ ïîëíàÿ