Sales Closing for Dummies (Paperback)

by Tom Hopkins (Author) "I love selling!..." (more)
Key Phrases: closing mistakes, champion closers, buying pace, Build Your Business, Selling For Dummies, Books Worldwide (more...)

Editorial Reviews

Product Description
Without the close, there is no sale. Pretty obvious, right? Yet, for many salespeople, closing is the most baffling and elusive part of the selling process. All too often, salespeople meet qualified clients and charm them with an eloquent presentation, only to see the sale mysteriously slip from between their fingers in the end. Which is sad when you consider all the hard work – the prospecting, preparation, planning, and practice – done for the sake of a moment of truth that never arrives. Fortunately, closing is an art that can be mastered, and now Sales Closing For Dummies shows you how.

Packed with powerful principles that can help you become a top-producing salesperson, Sales Closing For Dummies is the ultimate guide to mastering that most mysterious part of the selling equation. Tom Hopkins, the legendary sales genius who, by age 30 was the nation’s leading real-estate trainer, demystifies closing and shows what it takes to be a champion closer, including how to:

• Lead a sale without being pushy
• Read the signs of an interested potential buyer
• Use questioning methods that close sales, time and again
• Help clients feel good about their buying decisions
• Keep your clients’ business and build their loyalty
• Build long-term relationships and watch your sales grow

With the help of dozens of real-life examples from a wide cross section of industries, Tom shows why professional selling is about communication, not coercion. And he shares his considerable insight and experience on:

• Verbal and visual buying cues and how to recognize them
• Choosing the best location for closing
• Addressing concerns and creating a sense of urgency
• Time-tested tactics and strategies for ending customer procrastination, overcoming their fear, closing from a distance, and more
• The ten biggest closing mistakes and how to avoid them
• Add-on selling and other ways of getting your clients to help you to build your business

Featuring Tom’s Hopkins’ trademark “Red Flag” key points and situation scripts, this fun, easy-to-understand guide arms you with the hands-on tools and techniques you’ll need to become a world-class closer.

From the Back Cover
"The most revolutionary book you will ever read on selling successfully." — Glenna Salsbury, CSP, CPAE, and Author "Filled with powerful principles that anyone can use to become a top-producing salesperson." — E. Anthony Reguero, Chartered Financial Consultant

Build Long-Term Relationships and Watch Your Sales Grow!

Get Them to Approve Your Agreement Renowned sales trainer Tom Hopkins provides you with the hands-on tools and techniques you'll need to execute this crucial part of sales negotiation — the close. Whether you're a newcomer to sales or a savvy pro, Sales Closing For Dummies® will help you turn opportunity into bottom-line results! Become a Champion Closer

• Lead a sale without being pushy
• Read the signs of an interested potential buyer
• Use questioning methods that lead to the close time and time again
• Help clients feel good about their buying decisions
• Keep your clients' business and develop loyalty

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Product Details

• Paperback: 288 pages
• Publisher: For Dummies; 1 edition (April 21, 1998)
• Language: English
• ISBN-10: 0764550632
• ISBN-13: 978-0764550638
• Product Dimensions: 8.4 x 5.5 x 0.7 inches
• Shipping Weight: 10.6 ounces (View shipping rates and policies)
• Average Customer Review: 4.5 out of 5 stars See all reviews (6 customer reviews)
• Amazon.com Sales Rank: #44,990 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

36 of 37 people found the following review helpful:

5.0 out of 5 stars Tom is the Master Closer, October 31, 2000

By	B. Sanders (Colton, CA USA) - See all my reviews

I've been involved in sales for over fifteen years and I have yet to see another speaker/author come this close to perfecting and teaching the sales process. There are many other fine teachers, but Tom Hopkins seems to be the easiest to understand and the easiest to follow - even for the newest of my salespeople. And since he applies his disciplines to all industries, this may be the only sales guide you need - what a way to clean up that library! Truly a fine compilation of the best sales closings and how to use them.

21 of 22 people found the following review helpful:

5.0 out of 5 stars ABC ALWAYS BE CLOSING!, October 25, 2003

By	Chris M. Montague (Rancho Cucamonga, CA United States) - See all my reviews

I've been in Real Estate sales for just over a year. This is my first "sales" job so I was looking for something to help me with my closing skills. After reading the first 10 chapters of this book, I picked up several techniques and ideas from Tom's strategies that helped me. They helped me so much in fact, that I got two listings in one week! The commission on those two listings totaled $20,610! If I could recommend any sales book for a beginning sales person, or an experienced sales person that just needs some new ideas, this would be it!!!

10 of 14 people found the following review helpful:

5.0 out of 5 stars A must-have for anyone in sales!, December 5, 2002

By	Mark Jette (Boston, MA USA) - See all my reviews

I found this book to be very helpful. My close ratio has increased by 150%! But most importantly, now that I have this knowledge I can finally afford a pool table for my basement and daily veterinarian appointments for my cat!