Network Marketing for Dummies (Paperback)

~ (Author), John P. Hayes (Author)

Editorial Reviews

Review

"Network Marketing for Dummies is a global success for those seeking quality information on the subject." -- Empowermag.com, May 2001

Product Description

Network Marketing For Dummies covers everything you need to understand in the world of network marketing and how to be successful with it. Expert author, Zig Ziglar, discusses the difference between network marketing and multi-level marketing, who's getting involved in network marketing, secrets of the winners, getting started, and more. Find out how to build customers for life by developing an expert marketing plan, recruiting smart, and training. Discover the nitty-gritty information like taxes, legalese, and setting goals.

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Product Details

• Paperback: 408 pages
• Publisher: For Dummies; 1 edition (January 1, 2001)
• Language: English
• ISBN-10: 0764552929
• ISBN-13: 978-0764552922
• Product Dimensions: 9.1 x 7.4 x 1 inches
• Shipping Weight: 1.6 pounds (View shipping rates and policies)
• Average Customer Review: 3.7 out of 5 stars  See all reviews (17 customer reviews)
• Amazon.com Sales Rank: #282,802 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

29 of 32 people found the following review helpful:

4.0 out of 5 stars A lot of good information!, January 22, 2001

By	bob (somewhere) - See all my reviews

Zig Ziglar has out done himself once again in coming out with this great book on Network Marketing. I am a great fan of Zig's sales and motivational tools and this book is no exception. The book covers an in-depth look at compensation plans, handling customers, being a leader, etc. The only true flaw is that this book lacks the insight on informing new recruits of the MLM pitfalls they are bound to encounter. It also skips over the exact "how-to"'s of handling objections and doing presentations. Plus this book is not "simple" enough or easy to "duplicate" for the new recruit. It's just too long!. If you're looking for a book that covers the essentials of "how" to succeed in MLM, may I suggest: "Your First Year in Network Markting" by Mark and Rene Reid Yarnell, instead.

Bottom Line: Don't get me wrong, this is a great book for people who want to know about Network Marketing, and with just a little fine tuning, would be the best book ever!.

I hope this was helpful to you.

44 of 51 people found the following review helpful:

1.0 out of 5 stars Should be: How to be a dummy in network marketing, February 20, 2003

By	A. Vatke (New Albany, OH United States) - See all my reviews (REAL NAME)

I have always been a fan of Zig, that is until this book. What ever happened to Zig's own Network Marketing Company? That's right it went under. Not even the marketing power of his name could save it and now he wants to tell you how to build a solid business? Zig is a great sales trainer and motivator but it's evident from this book that he didn't have much hands on experience in this business. At one point he says that you should be proud of being in the "sale profession" and then in another part he says the Network Marketing isn't about sales. Network Marketing is a legitimate business not a get rich quick scheme. Unfortunately too many people sell it as the latter and this time Zig goes along. As a seven figure earner myself I would recommend other sources like Leaders Club, for honest information about what it takes to really make it big in this business. If you want a great Ziglar book get, "5 Steps to Successful Selling."

12 of 13 people found the following review helpful:

1.0 out of 5 stars It's really for DUMMIES, March 24, 2001

By	"kruegerteam-com" (Edmond, OK USA) - See all my reviews

This book was written by someone who has never done network marketing. For example, Zig suggests you "Interview corporate executives before joining the company, or talk to successful distributors." (p 82) Corporate executives are not going to talk to the average prospect (try calling Zig) and successful distributors (if you can talk to them) are going to to tell you how great the company is. There is a lot of such impractical advice like this in this book! I'm a Zig fan, but not this time. There are a lot of better books on the subject.