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Art And Craft of Case Writing
 
 
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Art And Craft of Case Writing (Paperback)

by William Naumes (Author) "Case studies form an important pedagogical tool in many fields of study..." (more)
Key Phrases: case research journal, data workouts, basic pedagogy, Teaching Methods, Jiffy Lube (more...)
4.7 out of 5 stars See all reviews (3 customer reviews)

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Art And Craft of Case Writing + The Case Study Handbook: How to Read, Discuss, and Write Persuasively About Cases + Teaching and the Case Method: Text, Cases, and Readings
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Editorial Reviews

Product Description
Anyone conducting case research in business or the social sciences - whether experienced or novice - should get the new edition of "The Art and Craft of Case Writing". It is a practical, comprehensive, and multidisciplinary guide that blends an informal, workshop style with solid theory and practice. The authors are veteran case writers and have conducted numerous case-writing workshops with leading organizations. They take readers through the entire case-writing process, including the development of objectives, data collection, drafting the case, testing and revising, and the development of polished teaching notes. Skills for writing both teaching cases and research cases are included, and the book also features many helpful checklists, charts, and suggestions for further reading.

Product Details

  • Paperback: 296 pages
  • Publisher: Sharpe Reference; 2 edition (March 30, 2006)
  • Language: English
  • ISBN-10: 0765616823
  • ISBN-13: 978-0765616821
  • Product Dimensions: 8.8 x 5.9 x 0.8 inches
  • Shipping Weight: 10.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars See all reviews (3 customer reviews)
  • Amazon.com Sales Rank: #267,997 in Books (See Bestsellers in Books)

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4.7 out of 5 stars (3 customer reviews)
 
 
 
 
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2 of 2 people found the following review helpful:
5.0 out of 5 stars A must for beginners, January 9, 2007
As a beginner in case writing I have found this book really helpful in grasping what is really essential. At the same time I believe I'll go back when refining my cases.
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1 of 1 people found the following review helpful:
4.0 out of 5 stars The art and craft for case writing, October 2, 2007
This is an excellent book for case writing. I really like the examples found at the end of the book regarding a real case situation and the decision made at the end of the company. I also like the ways we can compare and contrast the format of a case study and the actual case I am writing about.
The author has authority about this subject matter by the credentials mentioned in the book. Moreover, the division about the student learning case and the professor's instruction manual is confusing. It seems that the student's case needs improvement and the instructor's manual is the finished product. I find the instructor's manual very captivating in terms of the comprehensiveness of the case analysis. That is why I like this book because I patterned my own case writing and analysis from the student case towards the instructor's manual, although I have no intentions of teaching how to write case studies in the university.
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5.0 out of 5 stars Great helper, September 7, 2008
It's an excellent book to start in the art of case writing, really helpful and easy to follow
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