Methods in Behavioral Research (Paperback)

by Paul C. Cozby (Author)

Editorial Reviews

Product Description
This concise introduction to research methods and design for psychology and behavioral science courses offers the core strengths of direct, clear writing and interesting, illustrative examples. Reviewers have consistently praised the text for helping students conceptualize and critique research and research design effectively.

About the Author
Paul C. Cozby is Professor of Psychology at California State University, Fullerton. He received his Ph.D. in Psychology from the University of Minnesota and B.A. from the University of California, Riverside. He is a fellow of the American Psychological Association and has been an officer of the Society for Computers in Psychology. He is coauthor of Research Methods in Human Development (McGraw-Hill). He is currently studying learning in a distance education environment.

Product Details

• Paperback: 370 pages
• Publisher: McGraw-Hill Humanities/Social Sciences/Languages; 7 edition (June 16, 2000)
• Language: English
• ISBN-10: 0767410637
• ISBN-13: 978-0767410632
• Product Dimensions: 9.1 x 7 x 1 inches
• Shipping Weight: 8.8 ounces
• Average Customer Review: 4.2 out of 5 stars See all reviews (5 customer reviews)
• Amazon.com Sales Rank: #743,265 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

5.0 out of 5 stars Cozby Brings Simplicity to Complex Research Methods, July 3, 2003

By	R. Beaux Ugarte (NSU, Fort Lauderdale, FL USA) - See all my reviews

The author did a commendable job of keeping the reading at a level that was clear, concise, and simple. I had to have this book for a Research Methods course at Nova Southeastern University during the Summer I session (2003), and despite the difficulty of the course (e.g., the terminology, the somewhat dry concepts, and the statistics), Cozby "pounded" the concepts into my head by providing clear outlines of understanding. The text was very easy to read and a true psychologist chose to incorporate a reader-friendly font (10.5/12 Legacy Serif Book). The chapters are very short, too, and abstract concepts are minimal; Cozby ensured that the main points are kept as the focus of each chapter. Please enjoy this treasure! R. Beaux Ugarte, NSU

4 of 5 people found the following review helpful:

5.0 out of 5 stars Allows complete understanding of a difficult subject., July 20, 2002

By	James Briggs (Southport, CT United States) - See all my reviews (REAL NAME)

Everyone should know how to analyze events in the real world so they can understand what is really going on. This book is clear complete and easy to understand.

9 of 13 people found the following review helpful:

5.0 out of 5 stars Accessible and understandable without being patronizing, July 30, 1998

By A Customer

This review is from: Methods in Behavioral Research (Paperback)

Twenty years ago, I was "forced" to purchase the 1st edition of this textbook, for a blech, introduction to social sciences course. I am very glad I did.

In reality, this is probably the only text I have reread (and many times) since leaving college. It's an introduction to the scientific method applicable to any of the sciences. It presents relatively advanced topics in statistics: the how and the why. And it's pretty humourous too.

The author provides simple and understandable examples that make abstract notions of statistics and the scientific method concrete and relevant.

Very seriously, I've used the knowledge I found in here will be used on a day to day basis to evaluate all those studies that we're assaulted with: is oat bran good for you, are mammograms associated with increased breast cancer for males under 40, all those things.