Experience the Message: How Experiential Marketing Is Changing the Brand World (Hardcover)

~ (Author)
Key Phrases: roach marketing, experiential marketers, experiential marketing campaign, New York, Camp Jeep, Super Bowl (more...)

Product Details

• Hardcover: 304 pages
• Publisher: Mcclelland & Stewart Ltd (November 30, 2005)
• Language: English
• ISBN-10: 0771052642
• ISBN-13: 978-0771052644
• Product Dimensions: 7.6 x 5 x 1 inches
• Shipping Weight: 14.1 ounces
• Average Customer Review: 4.0 out of 5 stars  See all reviews (3 customer reviews)
• Amazon.com Sales Rank: #5,233,219 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

4.0 out of 5 stars A Good Read, February 24, 2006

By	Renee Arrington (Keystone, Colorado) - See all my reviews (REAL NAME)

This review is from: Experience the Message: How Experiential Marketing Is Changing the Brand World (Hardcover)

Max Lenderman does a good job of illustating the sea change that is taking in the advertising world. His knowledge of the principles of The Experience Economy are sound and he uses them effectively to make his case.

3 of 4 people found the following review helpful:

3.0 out of 5 stars Some good points, too repetitive, February 21, 2006

By	S. Goodwin (San Francisco, CA United States) - See all my reviews (REAL NAME)

This review is from: Experience the Message: How Experiential Marketing Is Changing the Brand World (Hardcover)

Overall, this is a decent book that makes some great points. The book, however, is extremely repetitive and can become tedious at times as the author cites the same examples and ideas over and over (how many Tivo owners skip the commercials?).

To put it another way, this book would be perfect if it were about 100 pages shorter. Another book that covers much of the same material without the repetition is Brand Hijack. I recommend reading that one instead.

3 of 4 people found the following review helpful:

5.0 out of 5 stars Not Your Average Marketing Book! Great stuff., January 11, 2006

By	Robert Vohotek (New Jersey) - See all my reviews

This review is from: Experience the Message: How Experiential Marketing Is Changing the Brand World (Hardcover)

I bought this book after seeing author Max Lenderman on TV talking about selling toilet paper to hipster rock fans and I'm glad I did... I got so many good ideas from this book and I have been using it to help think of new strategies for my own business. I went to see Max speak at a bookstore recently and he is actually a very nice, down to earth young guy with a great future... there are so many bad marketing books out there, but this one was right on the money and fun to read.