Law Firm Marketing: Successfully Promoting and Building Your Small Firm or Solo Practice (Hardcover)

by Daniel B. Kennedy (Author)

Editorial Reviews

From Library Journal
The legal profession has long eschewed traditional marketing and advertising techniques. An increasingly competitive market for legal services and a relaxation of the rules governing lawyer advertising have caused many in the profession to reevaluate the old attitudes toward selling their product. Law Firm Marketing offers guidance for those in small law practices who want to develop and implement a marketing strategy. Kennedy, a lawyer, stresses a practical, ethical, client-centered approach to getting and keeping business. He plugs total quality management techniques into the legal environment and offers a list of over 100 things to do to enhance business and make clients happy. He explains the American Bar Association's (ABA) Model Rules on Professional Conduct, which govern advertising, and adds the regulations of individual states whose rules go beyond those of the ABA. A solid, knowledgeable text; recommended especially for libraries serving the legal community.
Joan Pedzich, Harris, Beach & Wilcox, Rochester, N.Y.
Copyright 1994 Reed Business Information, Inc.

Book Description
This unique resource gives sole practitioners and partners in small firms the strategies and tactics for marketing their practice that they never learned in law school. Some topics addressed include: ready-to-use marketing tactics; systems to evaluate marketing efforts; restrictions on attorney advertising.

• Hardcover: 192 pages
• Publisher: Irwin Professional Pub (May 1994)
• Language: English
• ISBN-10: 0786301953
• ISBN-13: 978-0786301959
• Product Dimensions: 9.2 x 6.5 x 1 inches
• Shipping Weight: 15.2 ounces
• Average Customer Review: No customer reviews yet. Be the first.
• Amazon.com Sales Rank: #1,950,435 in Books (See Bestsellers in Books)

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