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The Survey Research Handbook
 
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The Survey Research Handbook (Hardcover)

~ Pamela Alreck (Author), Robert Settle (Author)
5.0 out of 5 stars  See all reviews (1 customer review)


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  Hardcover, November 30, 1994 -- $48.50 $2.47
  Paperback, November 23, 2003 $85.84 $85.84 $46.62

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Editorial Reviews

Product Description

Survey research is a very powerful way to acquire information focused directly and immediately on the decisions and problems of today and tomorrow. The second edition of The Survey Research Handbook provides the methods and guidelines for conducting practical, economical surveys from start to finish.


About the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Product Details

  • Hardcover: 450 pages
  • Publisher: McGraw-Hill; 2 edition (December 1, 1994)
  • Language: English
  • ISBN-10: 0786303581
  • ISBN-13: 978-0786303588
  • Product Dimensions: 9.3 x 7.3 x 1.2 inches
  • Shipping Weight: 2 pounds
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon.com Sales Rank: #488,682 in Books (See Bestsellers in Books)

More About the Author

Pamela L. Alreck
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4 of 16 people found the following review helpful:
5.0 out of 5 stars Great add-on to Vista Survey, March 2, 2005
This is a great ad-on for those using the Vanguard Software Vista online survey program. It helps users understand why certain question types and more so analysis are important to have. I would highly recommend this to anyone doing market research!
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