The 7 Universal Laws of Customer Value: How to Win Customers & Influence Markets (Hardcover)

by Stephen C. Broydrick (Author) "Let's try an experiment..." (more)
Key Phrases: occasional excellence, kiss some frogs, price integrity, Midwest Express, Red Roof, Car Max (more...)

Editorial Reviews

Product Description
Cutting costs has become an obsession for corporate America. Customers are clamoring for the highest quality at the lowest possible price, forcing companies to continually slash prices. The end result? Businesses refrain from adding expensive new features and amenities--and all products and services start to look like carbon copies. When innovation is a low priority, everyone loses--customers get mediocre products and companies earn meager profits. Written by customer specialist Stephen Broydrick, The 7 Universal Laws of Customer Value will help readers learn from practical, no-nonsense ideas--so profits will soar and innovation will flourish. Providing helpful insights from a broad scope of businesses, this straightforward guide succinctly demonstrates how readers can distinguish themselves from the competition and ultimately increase market share. Each of the book's chapters describes a way to add value to a product or service, including how to avoid "The Commodity Zone," a black hole of "me too" that produces lower costs and evaporating profits. Other secrets of value revealed in The 7 Universal Laws of Customer Value: Defy comparison; Select your customers; Remove the risk; Narrow your offerings; consistency beats occasional excellence; Tell the truth (Your customers will); Keep in touch (More than just a bill).

Product Details

• Hardcover: 225 pages
• Publisher: McGraw-Hill; 1 edition (June 1, 1996)
• Language: English
• ISBN-10: 0786307323
• ISBN-13: 978-0786307326
• Product Dimensions: 9.3 x 6.3 x 0.7 inches
• Shipping Weight: 13.8 ounces
• Average Customer Review: 5.0 out of 5 stars See all reviews (5 customer reviews)
• Amazon.com Sales Rank: #1,988,315 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

5.0 out of 5 stars The definitive overview, November 8, 2003

By	J. Bennett "Good Guy" (Sandy, UT United States) - See all my reviews (REAL NAME)

The 7 Universal laws is easy reading which is good because you will want to refer to it constantly. The ideas presented are the kind which make you wonder why you hadn't seen it so clearly before. Simply useful.

0 of 1 people found the following review helpful:

5.0 out of 5 stars For any one working with customer, June 30, 2001

By	sayed omar (Egypt) - See all my reviews

this book is very simple, and interesting. this book for evey one working with people. you will learn

4 of 8 people found the following review helpful:

5.0 out of 5 stars A Must for Your Business Library, January 4, 1998

By	N. Timmons (Kingston, NH USA) - See all my reviews (REAL NAME)

A lucid, light read that offers powerful insights. This book is a must for the business or marketing person's reference library. Thoroughly enjoyed it!