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How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit
 
 
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How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit (Paperback)

~ (Author) "Our dream was simple: send IBM back to the typewriter business holding its Selectric typewriter balls..." (more)
Key Phrases: driving your competition, substitute positioning, lousy boss, New York, Home Depot, British Airways (more...)
4.6 out of 5 stars  See all reviews (16 customer reviews)


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Editorial Reviews

From Publishers Weekly

Marketing advice from Apple Computer Fellow and Macworld columnist Kawasaki.
Copyright 1996 Reed Business Information, Inc.


Product Description

Renegade business strategist, charismatic Macintosh evangelist, and religiously read columnist for Macworld magazine, Kawasaki has written the first and only take-no-prisoners battle plan to help companies get and keep the upper hand. Foreword by "Dilbert" creator, Scott Adams. Line drawings & photos.

Product Details

  • Paperback: 256 pages
  • Publisher: Hyperion (August 2, 1996)
  • Language: English
  • ISBN-10: 0786881631
  • ISBN-13: 978-0786881635
  • Product Dimensions: 9.1 x 6.1 x 0.8 inches
  • Shipping Weight: 14.4 ounces
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (16 customer reviews)
  • Amazon.com Sales Rank: #212,905 in Books (See Bestsellers in Books)

More About the Author

Guy Kawasaki
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Customer Reviews

16 Reviews
5 star:
 (11)
4 star:
 (4)
3 star:
 (1)
2 star:    (0)
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Average Customer Review
4.6 out of 5 stars (16 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
30 of 33 people found the following review helpful:
5.0 out of 5 stars Agile, Mobile, and Hostile, January 11, 2000
By Robert Morris (Dallas, Texas) - See all my reviews
(TOP 50 REVIEWER)    (REAL NAME)      
In How to Drive Your Competition Crazy, Kawasaki urges his reader to create disruption for "fun and profit." The book is organized into four parts: Lay the Groundwork, Do the Right Things, Do Things Right, and Push the Envelope. Within each of the four parts, Kawasaki includes interviews with various corporate executives who share their real-world experiences. He offers hundreds of examples to illustrate his ideas about non-conformist strategies which will help achieve a competitive advantage.

In his more recent book, Rules for Revolutionaries, Kawasaki asserts that, inorder to break down the barriers to innovation, one must "command like a king." That is to say, have steadfast convictions and then communicate those convictions to others with the power of faith and self-assurance. When asked to explain what a champion is, Jack Dempsey replied that a champion "gets up when he can't." Such determination is admirable, of course, but not always prudent. (What if David had decided to wrestle Goliath?) Agreeing with Jeffrey Gitomer, Kawasaki insists that customers must become "evangelists", not merely buyers of whatever one sells. Sustainable customer loyalty is the objective, not satisfaction with a single transaction. The same is true when one must generate support to overcome resistance to change. Two mistakes must be avoided: in Barbara Tuchman's words, "assessing a situation in terms of preconceived fixed notions while ignoring or rejecting contrary signs", and, "the refusal to benefit from experience." Only by being alert to "contrary signs" while benefiting from experience can anyone hope to prevail.

Kawasaki has sometimes been described as "controversial", usually by those who feel obliged to defend the status quo. Kawasaki challenges all assumptions and premises (including his own), convinced that agility, mobility, and hostility are essential to success in the competitive marketplace. His is a pyrotechnical mind combined with street smarts and unlimited energy. He enjoys creating "disruption"...especially when it creates profits. Read his books, follow (if you can) the way his mind works, and then go have some profitable fun yourself.

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6 of 6 people found the following review helpful:
5.0 out of 5 stars how a designer can drive the competition crazy, June 8, 1997
By A Customer
I laughed my way through this book. I am designer who was constantly frustrated with the back biting that goes on between myself and other designers. This wonderful book helped me utilize simple techniques to step out of that circle of ego and become the positive, constructive colleague I wanted to be. It could really be called 'How to Make Friends With the Competition and Still Influence the Right People" because it has a bit of Dale Carnegie mixed in with Depak Chopra!! or maybe "Zen in the Art of Sharing the Cash Flow" (There really is room for everyone who wants it!)
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6 of 7 people found the following review helpful:
3.0 out of 5 stars A bit inconsistent for Kawasaki's normal levels..., June 26, 2000
Although I am a big fan of Guy, this one was a disappointment compared to the standards I have come to expect from him. The title of book indicates a vast area to cover. But to my disappointment it seemed a bit inconsistent or out focus/unfocused. Maybe like the title.

When all is said and done it has a multitude of cases, quotes and points in the usual Kawasaki style that can prove beneficial, but still not a clear classic.

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Most Recent Customer Reviews

4.0 out of 5 stars A great book...
I used this book to cause havoc in my market where I was selling my and it helped increase my sales and profit. If you want to make more money then this is the book for you.
Published 3 months ago by Louis Porter Jr.

4.0 out of 5 stars Excellent Tips and Strategies for Marketing
Another good book by Guy Kawasaki - not great but good. It is full of interesting ideas (some controversial) on how to market and get ahead of your competition. Read more
Published 21 months ago by Kevin Thomason

5.0 out of 5 stars Make Your Competition Nutty
I am a big fan of Guy Kawasaki and found this book in a used bookstore.

It is a great book with a great premise. Read more
Published on May 21, 2007 by Thom Singer

5.0 out of 5 stars Niche Your Company's Way To Greatness!
Written by the former Director of Software Product Management for Apple Computer, Inc., this is a book first about how to survive amongst the established business giants, and then... Read more
Published on June 20, 2006 by R. Peter Valentine

5.0 out of 5 stars great
I loved it, it is fun, concise, relaxed and worth the price. Good for any business. Perhaps too focused on apple.
Published on August 5, 2004 by Ian

4.0 out of 5 stars Mishmash of Marketing and Strategy
A mixture of marketing and strategy, much of it better said by others, such as Al Ries (Focus : The Future of Your Company Depends on It), Geoffrey A. Read more
Published on November 1, 2001 by Anthony Barker

5.0 out of 5 stars Highly Recommended!
Guy Kawasaki combines insights from eastern philosophy with practical business advice on how to disrupt the market in favor of your company. Read more
Published on May 10, 2001 by Rolf Dobelli

5.0 out of 5 stars A great book to learn from and to have fun reading alike
See my comments for his other book: 'Rules for Revolutionaries'. They apply all the same.
Published on August 27, 2000 by A. Kallmeyer

5.0 out of 5 stars You must read this book!
Ah, what a book!

It's exciting and fun, with a laugh around every corner and all the stories you could want. A substantial helping of food for thought. Read more

Published on February 22, 1999

5.0 out of 5 stars provocative! it demystify the mystery of guerilla marketing.
guy, takes a no-non-sense approach to taking it on with the big league. he let's you see that you can also succeed in marketing just like the big guys. Read more
Published on April 30, 1998

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