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Product Description
The first Public Relations Writer's Handbook has become one of the most well-known reference books in the PR industry. A second edition will launch it even further, with the added expertise of seasoned PR writer, Carol Ames, and brand new chapters on digital media and email. Most books in the public relations writing category are sorely outdated, failing to examine the changes of electronic media. The authors are working on a substantive revision of the book, examining every chapater through the lens of the 'digitial age.' Chapters will include:
The first Public Relations Writer's Handbook has become one of the most well-known reference books in the PR industry. A second edition will launch it even further, with the added expertise of seasoned PR writer, Carol Ames, and brand new chapters on digital media and email. Most books in the public relations writing category are sorely outdated, failing to examine the changes of electronic media. The authors are working on a substantive revision of the book, examining every chapater through the lens of the 'digitial age.' Chapters will include:
-Public Relations Goes Digital with 100% New Information
-Mulitmedia Presentations- 100% New
-External Communications- 80% New
-Internal Communications- 90% New
-Crisis Communication & Official Statements- 95% New
-A thoroughly updated appendix, including an entirely new grammar and style checklist.
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