Conducting a Successful Capital Campaign: The New, Revised and Expanded Edition of the Leading Guide to Planning and Implementing a Capital Campaign (Hardcover)

by Kent E. Dove (Author) "A capital campaign is an organized, intensive fundraising effort on the part of a third-sector institution or organization to secure extraordinary gifts and pledges for..." (more)
Key Phrases: preliminary case statement, lead major gift, triple ask, United States, Indiana University, World Wide Web (more...)

Editorial Reviews

Review
"This book is highly recommAnded for development professionals, as well as board members and administrators who believe that a few million can easily be raised by development personnel in their spare time." --National Society of Fund Raising Executives Journal on the 1st edition

"Dove, drawing on his own experience and that of other authorities, has put everything into one volume, everything you need to know to succeed.... Considering the proliferation of capital campaigns, the only surprise is that such a book was so long in coming." --Contributions on the 1st Edition

Product Description
"This book is highly recommended for development professionals, as well as board members and administrators who believe that a few million can easily be raised by development personnel in their spare time."--National Society of Fund Raising Executives Journal on the 1st edition

Conducting a Successful Capital Campaign has been the definitive resource on capital campaigns for a decade. Now, in the long-awaited second edition of the best-selling guide, Kent Dove offers an updated and expanded blueprint for planning and managing a successful capital campaign. He not only gives authoritative guidance to every aspect of a capital campaign but also provides new discussions on such important topics as linking strategic planning to fundraising, conducting external market surveys, defining leadership roles, establishing a campaign and solicitation process, and more. Other enhancements include:

• A dramatically expanded resource section that includes samples of a strategic plan, market surveys, case statements, financial reports, pledge forms, newsletters, program brochures, a complete volunteer kit, and a post-campaign evaluation
• New chapters on technology in fundraising, leadership gifts, and developing lasting relationships with donors
• Updated examples and real-world lessons from diverse organizations that have conducted their own capital campaigns
• The Dove Preparedness Index (DPI), a unique measurement tool that helps organizations simply and accurately assess their readiness to embark on a capital campaign
• The new Continuous Lifetime Giving Program Model, including an analytical and segmented marketing approach to its implementation
• A modernized version of the 80/20 rule, addressing the size and number of gifts that are needed to conduct a successful capital campaign

Packed with checklists, formulas, and tables, Conducting a Successful Capital Campaign is sure to make difference in your capital campaign.

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Product Details

• Hardcover: 528 pages
• Publisher: Jossey-Bass; 2 edition (October 15, 1999)
• Language: English
• ISBN-10: 0787949892
• ISBN-13: 978-0787949891
• Product Dimensions: 10 x 7.6 x 1.2 inches
• Shipping Weight: 2.2 pounds (View shipping rates and policies)
• Average Customer Review: 4.4 out of 5 stars See all reviews (7 customer reviews)
• Amazon.com Sales Rank: #395,598 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

14 of 14 people found the following review helpful:

5.0 out of 5 stars Great for Churches, Too, July 4, 2000

By	Wayne E. Groner (Springfield, MO USA) - See all my reviews (REAL NAME)

I have recommended this book to my fellow church leaders--men and women--of many denominations. Too often churches feel their situations are "different" than those of other nonprofits when it comes to fundraising. On the contrary, the techniques are precisely the same. Church leaders would be well-advised to obtain this book for their church library. It is the bible of capital campaigns for all nonprofits. Valuable details on every aspect of planning as well as identifying, cultivating, and asking prospective volunteers and donors for their help. Get it and use it!

11 of 11 people found the following review helpful:

3.0 out of 5 stars Useful but disappointing, November 29, 2002

By A Customer

Although there is useful information in this book, I found it disappointing compared with the recommendations that I read.

Part 1, which is about 200 pages, is the text of the book and covers planning and implementing your campaign. Part 2 which is about 300 pages is a collection of about 35 sample documents.

I found the text, which included chapters by other authors, rambling and verbose, giving lists of functions and lists of alternatives without reaching conclusions. I skimmed this part and found little worth reading carefully. (In contrast, I just read Tony Poderis concise and excellent "Its A Great Day to Fundraise" from cover to cover.) The author attempts an academic approach, with unhelpful citations. Examples of somewhat useful items were an outline of a case statement and examples of gift charts.

Particularly weak was a chapter entitled "Technology in Fundraising" which claimed that it was about the single most important support factor in fundraising. We learn that we need a broad team to select this technology; that we need to attend user groups of the system we are considering; that we need to meet current users; that we need to test the system at our site; that the system should be easy to support; that to install the system we need leadership, time, funding, involvement, communication, expertise, testing, training, defined reports, standards, process, etc.; and on and on and on with more generalities. We are NOT told what it is reasonable to expect such a system to do, what features have proved useful, or any other specific information that someone who had actually used such a system might provided.

The sample documents, which were largely from an Indiana University campaign, struck me as examples that I would not want to follow, although I found some useful items.

2 of 2 people found the following review helpful:

4.0 out of 5 stars A must have resource for a Capital Campaign, March 20, 2007

By	Robin Dougherty "fundrasiser" (Australia) - See all my reviews (REAL NAME)

I had a copy of the first edition of this excellent book but when I enbarked on a new Capital Campaign I bought the new edition. It is a book which anyone - experience and otherwise - must have if you have to venture into capital campaigning.

Even if you been there and done that, it is excellent as a check to see if you're on track.

The updated version has looked at Capital Campaigns in the light of the changing world of philanthrophy.

In Australia, our Capital Camapigns may not be as large as some in USA but never the less are run in just the same way.

A must have reference and the best one out there as far as I'm concerned.